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U Mumba joins hands with Zivame to support unique cause

August 05, 2014 (India)

U Mumba, the Mumbai city franchise owned by Ronnie Screwala, participating in the first ever season of Pro Kabaddi League which has taken nation by storm; has now joined hands with Zivame, the leading online lingerie brand to support a unique cause; the need to safeguard the dignity of women in our society.

With crime rates against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance against violence and uphold the dignity of women.

Team “U Mumba”, will come to the forefront to create awareness and pledge support through a cause oriented digital campaign called “Maryada”, jointly launched by Unilazer Sports and Zivame today as an ideal way to fight for an issue championed by one of the best teams in one of most manly sports.

Supratik Sen, CEO, U Sports, talking about this unique initiative said, “We all believe in and stand for the rights of women in all ways possible. From our mothers to our wives to our colleagues, it is our duty to respect women power.

Infact, we are proud of the unified response we received from U Mumba players as they chose to stand up and pledge for their belief in "MARYADA" which has the highest importance in the country today. This will be a drop in the ocean for a cause so grave yet we will be satisfied if the slightest of difference will be made by our efforts. We are glad to collaborate with Zivame for this special cause and we hope to create awareness about the importance of this matter.”

Speaking of this collaboration, Richa Kar, CEO, Zivame says, “As an online lingerie destination that constantly engages with women through various platforms, we recognize the importance of creating a society that respects the dignity of women. We are glad to garner support for this cause with U Mumba. It is a small step in establishing ‘Maryada’."

Considering this to be a matter of pride for ‘U Mumba’, Anup Kumar, the team captain who is an inspector in Haryana Police and an Arjuna Awardee himself, said, “We are a part of a tournament that has brought India’s national sport back in the forefront; we are receiving bundles of love from all over the country.

"This love and respect that has been showered upon us, also comes with certain responsibilities, on the field however off the field, ‘Maryada’ is a cause each one of us truly identifies with and we look forward to encourage the youth to respect and stand up for the dignity of women.”

This exceptional association between the most manly game and a women lingerie brand stands together to support women rights and dignity.


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