Home / Knowledge / News / Apparel/Garments / U Mumba joins hands with Zivame to support unique cause
U Mumba joins hands with Zivame to support unique cause
05
Aug '14
U Mumba, the Mumbai city franchise owned by Ronnie Screwala, participating in the first ever season of Pro Kabaddi League which has taken nation by storm; has now joined hands with Zivame, the leading online lingerie brand to support a unique cause; the need to safeguard the dignity of women in our society.

With crime rates against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance against violence and uphold the dignity of women.

Team “U Mumba”, will come to the forefront to create awareness and pledge support through a cause oriented digital campaign called “Maryada”, jointly launched by Unilazer Sports and Zivame today as an ideal way to fight for an issue championed by one of the best teams in one of most manly sports.

Supratik Sen, CEO, U Sports, talking about this unique initiative said, “We all believe in and stand for the rights of women in all ways possible. From our mothers to our wives to our colleagues, it is our duty to respect women power.

Infact, we are proud of the unified response we received from U Mumba players as they chose to stand up and pledge for their belief in "MARYADA" which has the highest importance in the country today. This will be a drop in the ocean for a cause so grave yet we will be satisfied if the slightest of difference will be made by our efforts. We are glad to collaborate with Zivame for this special cause and we hope to create awareness about the importance of this matter.”

Speaking of this collaboration, Richa Kar, CEO, Zivame says, “As an online lingerie destination that constantly engages with women through various platforms, we recognize the importance of creating a society that respects the dignity of women. We are glad to garner support for this cause with U Mumba. It is a small step in establishing ‘Maryada’."

Considering this to be a matter of pride for ‘U Mumba’, Anup Kumar, the team captain who is an inspector in Haryana Police and an Arjuna Awardee himself, said, “We are a part of a tournament that has brought India’s national sport back in the forefront; we are receiving bundles of love from all over the country.

"This love and respect that has been showered upon us, also comes with certain responsibilities, on the field however off the field, ‘Maryada’ is a cause each one of us truly identifies with and we look forward to encourage the youth to respect and stand up for the dignity of women.”

This exceptional association between the most manly game and a women lingerie brand stands together to support women rights and dignity.

Zivame


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Top executives
Textile & apparel bodies

The decision is transformational

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search