Home / Knowledge / News / Apparel/Garments / U Mumba joins hands with Zivame to support unique cause
U Mumba joins hands with Zivame to support unique cause
05
Aug '14
U Mumba, the Mumbai city franchise owned by Ronnie Screwala, participating in the first ever season of Pro Kabaddi League which has taken nation by storm; has now joined hands with Zivame, the leading online lingerie brand to support a unique cause; the need to safeguard the dignity of women in our society.

With crime rates against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance against violence and uphold the dignity of women.

Team “U Mumba”, will come to the forefront to create awareness and pledge support through a cause oriented digital campaign called “Maryada”, jointly launched by Unilazer Sports and Zivame today as an ideal way to fight for an issue championed by one of the best teams in one of most manly sports.

Supratik Sen, CEO, U Sports, talking about this unique initiative said, “We all believe in and stand for the rights of women in all ways possible. From our mothers to our wives to our colleagues, it is our duty to respect women power.

Infact, we are proud of the unified response we received from U Mumba players as they chose to stand up and pledge for their belief in "MARYADA" which has the highest importance in the country today. This will be a drop in the ocean for a cause so grave yet we will be satisfied if the slightest of difference will be made by our efforts. We are glad to collaborate with Zivame for this special cause and we hope to create awareness about the importance of this matter.”

Speaking of this collaboration, Richa Kar, CEO, Zivame says, “As an online lingerie destination that constantly engages with women through various platforms, we recognize the importance of creating a society that respects the dignity of women. We are glad to garner support for this cause with U Mumba. It is a small step in establishing ‘Maryada’."

Considering this to be a matter of pride for ‘U Mumba’, Anup Kumar, the team captain who is an inspector in Haryana Police and an Arjuna Awardee himself, said, “We are a part of a tournament that has brought India’s national sport back in the forefront; we are receiving bundles of love from all over the country.

"This love and respect that has been showered upon us, also comes with certain responsibilities, on the field however off the field, ‘Maryada’ is a cause each one of us truly identifies with and we look forward to encourage the youth to respect and stand up for the dignity of women.”

This exceptional association between the most manly game and a women lingerie brand stands together to support women rights and dignity.

Zivame


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search