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Nordstrom launches first give-back brand ‘Treasure&Bond’

August 12, 2014 (United States Of America)

Nordstrom announced the launch of the company's first-ever private label give-back brand, Treasure&Bond, which will be available in the TBD department at 86 stores around the country and on company website.

Drawing from classic wardrobe staples – think washed denim, soft plaid shirts, tees and moto jackets – Treasure&Bond offers customers an updated, lived-in and vintage feel, at a great price; for example, all denim is under $100. Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.

"Providing our customers the latest trends in fashion and giving back to the communities that support us are both long-standing commitments for us at Nordstrom," said Mark Tritton, president of Nordstrom Product Group. "Treasure&Bond is the perfect way for us to bring the two together for our customers—we're giving them an opportunity to look great while also helping support organizations that are really making a difference in our communities."

Treasure&Bond's first beneficiary is Girls Inc., an organization that inspires girls to be strong, smart and bold. Girls Inc. provides more than 138,000 girls across the U.S. and Canada with life-changing programs and experiences and give girls the tools they need to boldly face challenges.

"When we created Treasure&Bond and decided it would be a brand that gives back, we wanted to support organizations that would really mean something to the young women who will be the majority of our Treasure&Bond customers," said Tritton. "Partnering with nonprofits that empower girls and young women just seemed like such a natural fit and we're so glad to launch this line with a fantastic organization like Girls Inc."

"Girls Inc. is focused on giving girls the right support to succeed," said Judy Vredenburgh, president and CEO of Girls Inc. "This includes helping girls discover and develop their inherent strengths, giving them trained mentors who guide them, and showing girls what's possible for their futures. Our ultimate hope is that with Girls Inc. in her corner, every girl can be healthy, educated, and resilient. We are pleased to partner with Nordstrom as they launch this great brand that inspires just that."


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