Home / Knowledge / News / Apparel/Garments / Nordstrom launches first give-back brand 'Treasure&Bond'
Nordstrom launches first give-back brand 'Treasure&Bond'
12
Aug '14
Nordstrom announced the launch of the company's first-ever private label give-back brand, Treasure&Bond, which will be available in the TBD department at 86 stores around the country and on company website.

Drawing from classic wardrobe staples – think washed denim, soft plaid shirts, tees and moto jackets – Treasure&Bond offers customers an updated, lived-in and vintage feel, at a great price; for example, all denim is under $100. Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.

"Providing our customers the latest trends in fashion and giving back to the communities that support us are both long-standing commitments for us at Nordstrom," said Mark Tritton, president of Nordstrom Product Group. "Treasure&Bond is the perfect way for us to bring the two together for our customers—we're giving them an opportunity to look great while also helping support organizations that are really making a difference in our communities."

Treasure&Bond's first beneficiary is Girls Inc., an organization that inspires girls to be strong, smart and bold. Girls Inc. provides more than 138,000 girls across the U.S. and Canada with life-changing programs and experiences and give girls the tools they need to boldly face challenges.

"When we created Treasure&Bond and decided it would be a brand that gives back, we wanted to support organizations that would really mean something to the young women who will be the majority of our Treasure&Bond customers," said Tritton. "Partnering with nonprofits that empower girls and young women just seemed like such a natural fit and we're so glad to launch this line with a fantastic organization like Girls Inc."

"Girls Inc. is focused on giving girls the right support to succeed," said Judy Vredenburgh, president and CEO of Girls Inc. "This includes helping girls discover and develop their inherent strengths, giving them trained mentors who guide them, and showing girls what's possible for their futures. Our ultimate hope is that with Girls Inc. in her corner, every girl can be healthy, educated, and resilient. We are pleased to partner with Nordstrom as they launch this great brand that inspires just that."

Nordstrom

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search