Home / Knowledge / News / Apparel/Garments / Epic Rights partners MLB & Liquid Blue for new KISS line
Epic Rights partners MLB & Liquid Blue for new KISS line
12
Aug '14
Epic Rights—the full service, global branding and merchandising company representing the merchandising, licensing, e-commerce and digital media interests of legendary rock band KISS—has knocked it out of the park with another big partnership scoring an all-new KISS apparel program with Major League Baseball (MLB) and apparel licensee Liquid Blue, a licensee of Major League Baseball Properties, Inc. The announcement was made by Lisa Streff, Senior Vice President, Licensing, Epic Rights.

The new collection of all-American t-shirts—Play Ball with KISS—will combine the rock fashion sense of KISS with the instantly recognizable logos representing the New York Yankees and New York Mets, Los Angeles Dodgers and The Los Angeles Angels of Anaheim, Chicago Cubs, Boston Red Sox, Philadelphia Phillies, Pittsburgh Pirates, Detroit Tigers, Washington Nationals, Oakland Athletics, and the St. Louis Cardinals.

Under the Play Ball with KISS collection, Liquid Blue is launching a themed line, Dressed to Kill, and preparing a second themed apparel line called Locker Plate, inspired by the KISS song "Detroit Rock City," which will be introduced later in the year.

"We are die-hard Major League Baseball fans, and it's a thrill for KISS to be featured as MLB players from some of our favorite teams in this spectacular graphic artwork," KISS's Paul Stanley and Gene Simmons jointly state. "We are ready to 'play ball,' with KISS and MLB fans."

"This is a major cross-promotion combining Rock 'N' Roll and baseball—two all-time American favorites—that will be a home run with sports and other specialty retailers," explains Streff. "Play Ball with KISS t-shirts from Liquid Blue deliver an edgy and authentic graphic interpretation of these iconic rock band members dressed as MLB team players."

"The initial response has been great at retail for the launch of the new line," added Paul Roidoulis, President, Liquid Blue. "The shirts proclaim a Major League Baseball fan's support for their team, with a ton of rock 'n' roll attitude thrown in."

Distributed through MLB team stores, stadium gift shops and sports retailers, the new apparel line is also available to fans through online retailers, and coming soon to mass market and mid-tier department stores.

The KISS 40th Anniversary Tour is currently playing across the U.S., culminating with nine nights at the Hard Rock Hotel in Las Vegas this November. Earlier this year, KISS was inducted into the Rock and Roll Hall of Fame; launched their inaugural LA KISS Arena Football League Season bringing professional football back to Los Angeles; star in 4th and Loud, a new primetime docu-series from AMC, which follows the team's season launch; and featured in major advertising and marketing campaigns for John Varvatos, Rock & Brews and Google Play.

Epic Rights


Must ReadView All

Apparel/Garments | On 29th Apr 2016

India’s apparel sector has huge job creation potential

Export-oriented apparel production in India and other South Asian...

Apparel/Garments | On 29th Apr 2016

Raymond’s net sales up 5% in FY16 to Rs 5,595 cr

Renowned Indian textile, apparel and fashion brand, Raymond reported...

Apparel/Garments | On 29th Apr 2016

eBay and Innotrac merge to become Radial

eBay Enterprise and Innotrac have joined forces to become Radial, the ...

Interviews View All

Binoy Ravjani
Hero's Fashion

What are the latest trends in hand block printing?

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Tracey Montford
Cake Lingerie

How is the market for maternity lingerie in countries like US, UK and...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Mr SS Iyer
Zenith Fibres Ltd

Mr SS Iyer, currently President of Zenith Fibres Ltd, graduated in...

Michael Kamm
Sympatex Technologies GmbH

Sympatex Technologies has been one of the leading global suppliers of high ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search