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Wrangler debuts stylish & comfy ‘Tough Gear’ denim line

August 13, 2014 (India)

Wrangler, the original outdoor denim brand launched ‘Tough Gear’ – Abrasion Resistant Denims, in collaboration with Invista- the makers or Lycra. These Denims are stylish and comfortable, yet exceptionally durable to protect the wearer against abrasions during their rough rides.

The Tough Gear Denims are available in 2 options:
-Tough Gear 2x powered by Tough Max, which are twice as strong as regular denims.
-Tough Gear 4x powered by Codura which are four times as strong as regular denims.

These technically advanced denims fabric retains the comfort of cotton denims but with added abrasion resistance and toughness for your ride.

The Tough Gear denims from Wrangler offer comfort, style and protection from abrasions to its wearers. So, all those with a zeal for adventure put on your and ride like a True Wanderer. With Wrangler’s Tough Gear denims be protected, be fearless, Ride hard.

About Wrangler:
The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos.

The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.

A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive stand alone stores, leading apparel stores and major department stores.


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