Home / Knowledge / News / Apparel/Garments / Online apparel retailer ideeli changes name to ideel
Online apparel retailer ideeli changes name to ideel
16
Aug '14
Apparel and footwear online retailer, ideeli has officially changed its name to become ideel.

Since being acquired by Groupon earlier this year, ideel has expanded its offerings in women’s apparel, shoes, home and men’s.

At the same it also tested the use of “ideel” branding across its ecommerce site. Ideel said, the mobile site will transition before the end of the year.

Including the brand name, it has also changed its website address and also it’s branding - on and off the website.

“Coco Chanel once said that simplicity is the keynote of all true elegance and the new look and feel of ‘ideel’ helps us get closer to that ideal,” said Lisa Kennedy, President of ideel.

She added, “This new name and design fits a fast-growing apparel flash sales site, delivering an amazing experience for our customers and our partners at some of the world’s best brands.”

Ideel said, its number one priority has always been to create the quintessential shopping experience for members and it is furthering this commitment by rolling out ideelist, a loyalty program that increasingly rewards program members.

ideel will also continue to make fashion accessible for all, regardless of size or budget, by revamping its plus size category offerings.

From trend- and style-focused events to offering some of the biggest name brands in fashion at an incredible value, ideel brings the runway to the real way.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Textiles | On 17th Jan 2017

Reliance Industries net increases 3.6% in Q3FY17

In the three months ended December 31, 2016, India’s biggest private...

Courtesy: Carnegie Fabrics

Textiles | On 17th Jan 2017

Calera Capital acquires majority stake in Carnegie Fabrics

Private equity firm Calera Capital has bought a majority stake in...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search