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Delta Galil unveils Lacoste men's underwear & lounge range
Aug '14
Delta Galil Industries, Ltd. the global manufacturer and marketer of branded and private label apparel products for men, women and children, announced the launch of LACOSTE Men’s Underwear and Lounge for the Spring/Summer 2015 season.

The premier collection will be unveiled at the Project Show in Las Vegas on August 18th-20th (booth #29091 at Mandalay Bay Convention Center), and will debut internationally in seven countries including the U.S., France, Canada, the United Kingdom, Ireland, Germany & Austria.

Designed to combine elegance and comfort with quality and innovation, the full collection of LACOSTE Men’s Underwear and Lounge includes the legendary Pique L.12.12 Boxer Brief & Trunk, Colours, and “Motion” for the Sport of Living. With key customers including Nordstrom, Bloomingdale’s, and Macy’s, the collection will be picked up internationally by House of Fraser in the United Kingdom, Kaufhof in Germany, and Galeries Lafayette in France.

Additionally, the collection will launch in all sixty (60) LACOSTE Boutiques in the U.S., all fourteen (14) in Canada, all UK/Ireland Boutiques, plus ten (10) locations in France and eight (8) in Germany. The distribution focus will also include the best men's specialty stores including green grass shops and top tennis clubs.

“We are very excited to launch this premier collection, which infuses fabric innovation into the sporting spirit, inventiveness and French savior-faire inherent to the LACOSTE brand,” said Isaac Dabah, CEO of Delta Galil. “We are very proud to partner with such an iconic brand and are pleased by the strong initial feedback, as this represents an important step for Delta Galil in our ongoing strategy to expand our global business, build our licensed portfolio and broaden our international presence.”

The collection is part of Delta Galil’s 5-year global licensing agreement with LACOSTE, as announced in October 2013. As part of the agreement, Delta Galil is responsible for the design, production and distribution of LACOSTE’s Men’s Underwear collections worldwide.

Delta Galil

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