Home / Knowledge / News / Apparel/Garments / Avery & Ningbo Shenzhou in JV on heat transfer innovations
Avery & Ningbo Shenzhou in JV on heat transfer innovations
20
Aug '14
A US-China joint venture will facilitate heat transfer innovations in order to better serve leading global apparel brands. The joint venture located in Shenzhou will serve as supplier for garment embellishments and labels.

The joint venture is between Avery Dennison RBIS, a leader in apparel industry branding, labeling, packaging, embellishments and RFID solutions and Ningbo Shenzhou Knitting Co., Ltd. (Shenzhou), the largest vertically integrated knitwear manufacturer in China.

Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function.

The Avery Dennison RBIS - Shenzhou joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase, a statement said.

“We are honoured to partner with Shenzhou in this venture as our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market, to better serve leading global brands together”, said Shawn Neville, President of Avery Dennison RBIS.

Huang Guan Lin, Executive Director at Ningbo Shenzhou Knitting said, “This partnership is very exciting for Ningbo Shenzhou Knitting as with this partnership, we are able to join together the collective expertise of two innovators in the industry.”

Avery Dennison RBIS is a leader in apparel and footwear industry solutions and is a $1.6 billion division of Avery Dennison. Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Courtesy: Brook Brothers

Apparel/Garments | On 29th May 2017

America's Brooks Brothers added to CLiQ

Tata CLiQ Luxury, Tata group’s multi-brand, luxury e-commerce...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search