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Avery & Ningbo Shenzhou in JV on heat transfer innovations
20
Aug '14
A US-China joint venture will facilitate heat transfer innovations in order to better serve leading global apparel brands. The joint venture located in Shenzhou will serve as supplier for garment embellishments and labels.

The joint venture is between Avery Dennison RBIS, a leader in apparel industry branding, labeling, packaging, embellishments and RFID solutions and Ningbo Shenzhou Knitting Co., Ltd. (Shenzhou), the largest vertically integrated knitwear manufacturer in China.

Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function.

The Avery Dennison RBIS - Shenzhou joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase, a statement said.

“We are honoured to partner with Shenzhou in this venture as our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market, to better serve leading global brands together”, said Shawn Neville, President of Avery Dennison RBIS.

Huang Guan Lin, Executive Director at Ningbo Shenzhou Knitting said, “This partnership is very exciting for Ningbo Shenzhou Knitting as with this partnership, we are able to join together the collective expertise of two innovators in the industry.”

Avery Dennison RBIS is a leader in apparel and footwear industry solutions and is a $1.6 billion division of Avery Dennison. Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain.

Fibre2fashion News Desk - India

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