Home / Knowledge / News / Apparel/Garments / Avery & Ningbo Shenzhou in JV on heat transfer innovations
Avery & Ningbo Shenzhou in JV on heat transfer innovations
20
Aug '14
A US-China joint venture will facilitate heat transfer innovations in order to better serve leading global apparel brands. The joint venture located in Shenzhou will serve as supplier for garment embellishments and labels.

The joint venture is between Avery Dennison RBIS, a leader in apparel industry branding, labeling, packaging, embellishments and RFID solutions and Ningbo Shenzhou Knitting Co., Ltd. (Shenzhou), the largest vertically integrated knitwear manufacturer in China.

Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function.

The Avery Dennison RBIS - Shenzhou joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase, a statement said.

“We are honoured to partner with Shenzhou in this venture as our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market, to better serve leading global brands together”, said Shawn Neville, President of Avery Dennison RBIS.

Huang Guan Lin, Executive Director at Ningbo Shenzhou Knitting said, “This partnership is very exciting for Ningbo Shenzhou Knitting as with this partnership, we are able to join together the collective expertise of two innovators in the industry.”

Avery Dennison RBIS is a leader in apparel and footwear industry solutions and is a $1.6 billion division of Avery Dennison. Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 26th Sep 2016

Azerbaijan pins hope on revival of cotton sector

In the midst of economic problems, Azerbaijan president Ilham Aliyev...

Textiles | On 26th Sep 2016

Aleph unveils new LaForte wide format inkjet printers

Aleph, developer of a complete range of innovative digital printing...

Textiles | On 26th Sep 2016

Hank yarn delivery lead times to handloom sector high: Study

A study has concluded that hank yarn delivered by the National...

Interviews View All

Frank Gossmann
Rotorcraft AG

Saket Garg
Garg Corporation

Veronique Lee
Modavanti

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search