Home / Knowledge / News / Apparel/Garments / Apparels fastest growing category in Indian online retail
Apparels fastest growing category in Indian online retail
20
Aug '14
Apparels are the fastest growing category amongst online sales of all ecommerce products in India, notes a research paper released by the trade body – ASSOCHAM.

Apparel, health, home furnishings and fragrances/ cosmetics are the few categories which have shown growth in the last 12 years. Online apparels sales chalked the strongest growth with 66% growth, followed by fragrances/ cosmetics posting 12% growth, the paper informs.

India has the third fastest share in online retail marketing adding over 7 million internet users, growing at an annual rate of 15% among BRIC nations, says the ASSOCHAM-comScore joint study.

As per the joint study undertaken by ASSOCHAM and comScore a study titled ‘State of E-commerce in India’, India, Brazil and Russia are quite close to each other but China has surged ahead in online retail.

China continues on the growth path with over 103 retail million internet users by the end of June 2014. The Russian Federation has also surged ahead with a very high growth rate of 32%, adding close to 13 million users.

Brazilian ecommerce is also growing in double digits at 13%, adding 6 million UVs in the last year.

While releasing the joint paper Mr. D S Rawat, Secretary General ASSOCHAM said, “Ecommerce is increasingly emerging as the fundamental sales channel for a growing number of businesses. The internet user base is expanding fast and ecommerce has opened up a big window of opportunity for businesses to expand to new markets with ease and at low cost”.

With 75% of an Indian online audience between the age group of 15-34 years, the female population contributed to almost 40% of total users. India has the youngest online population globally and is expected to be a consistent trend in coming years, the paper informs.

As per the study, age group of 15-24 years has been the fastest growing age segment in the Indian online space with user growth being contributed by both, male and female segments.

The growth has come across all retail categories and most of them show promising transactions and conversion rates along with growth in visitors.

Flipkart, including with the recently acquired Myntra, are the most visited online retail sites with over 26 million UVs in July 2014. Jabong came second with 23.5 million UVs followed by Amazon with 16.9 million UVs. These figures exclude visitors using mobile internet and mobile apps.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search