Home / Knowledge / News / Apparel/Garments / Apparels fastest growing category in Indian online retail
Apparels fastest growing category in Indian online retail
20
Aug '14
Apparels are the fastest growing category amongst online sales of all ecommerce products in India, notes a research paper released by the trade body – ASSOCHAM.

Apparel, health, home furnishings and fragrances/ cosmetics are the few categories which have shown growth in the last 12 years. Online apparels sales chalked the strongest growth with 66% growth, followed by fragrances/ cosmetics posting 12% growth, the paper informs.

India has the third fastest share in online retail marketing adding over 7 million internet users, growing at an annual rate of 15% among BRIC nations, says the ASSOCHAM-comScore joint study.

As per the joint study undertaken by ASSOCHAM and comScore a study titled ‘State of E-commerce in India’, India, Brazil and Russia are quite close to each other but China has surged ahead in online retail.

China continues on the growth path with over 103 retail million internet users by the end of June 2014. The Russian Federation has also surged ahead with a very high growth rate of 32%, adding close to 13 million users.

Brazilian ecommerce is also growing in double digits at 13%, adding 6 million UVs in the last year.

While releasing the joint paper Mr. D S Rawat, Secretary General ASSOCHAM said, “Ecommerce is increasingly emerging as the fundamental sales channel for a growing number of businesses. The internet user base is expanding fast and ecommerce has opened up a big window of opportunity for businesses to expand to new markets with ease and at low cost”.

With 75% of an Indian online audience between the age group of 15-34 years, the female population contributed to almost 40% of total users. India has the youngest online population globally and is expected to be a consistent trend in coming years, the paper informs.

As per the study, age group of 15-24 years has been the fastest growing age segment in the Indian online space with user growth being contributed by both, male and female segments.

The growth has come across all retail categories and most of them show promising transactions and conversion rates along with growth in visitors.

Flipkart, including with the recently acquired Myntra, are the most visited online retail sites with over 26 million UVs in July 2014. Jabong came second with 23.5 million UVs followed by Amazon with 16.9 million UVs. These figures exclude visitors using mobile internet and mobile apps.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Swedfund

Textiles | On 27th May 2016

Swedfund to pilot new textile factory in Ethiopia

Swedish govt-owned development financier Swedfund and the Bangladeshi ...

Textiles | On 27th May 2016

Egypt signs deal with China to set up textile zone

Egypt and China signed a framework agreement earlier this week on to...

Textiles | On 27th May 2016

CAI pegs cotton output at 341.5 lakh bales this season

The Cotton Association of India (CAI) has projected India’s cotton...

Interviews View All

Nuno Venda
ROQ

What are the key trends and innovations in textile printing? From which...

Smita Murarka
Amanté

Which fabrics will be in trend for lingerie in 2017? What aspects are...

Pinkesh Jain
Everflow Petrofils Ltd

What are the latest technological innovations in the spinning industry?...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search