Home / Knowledge / News / Apparel/Garments / Apparels fastest growing category in Indian online retail
Apparels fastest growing category in Indian online retail
Aug '14
Apparels are the fastest growing category amongst online sales of all ecommerce products in India, notes a research paper released by the trade body – ASSOCHAM.

Apparel, health, home furnishings and fragrances/ cosmetics are the few categories which have shown growth in the last 12 years. Online apparels sales chalked the strongest growth with 66% growth, followed by fragrances/ cosmetics posting 12% growth, the paper informs.

India has the third fastest share in online retail marketing adding over 7 million internet users, growing at an annual rate of 15% among BRIC nations, says the ASSOCHAM-comScore joint study.

As per the joint study undertaken by ASSOCHAM and comScore a study titled ‘State of E-commerce in India’, India, Brazil and Russia are quite close to each other but China has surged ahead in online retail.

China continues on the growth path with over 103 retail million internet users by the end of June 2014. The Russian Federation has also surged ahead with a very high growth rate of 32%, adding close to 13 million users.

Brazilian ecommerce is also growing in double digits at 13%, adding 6 million UVs in the last year.

While releasing the joint paper Mr. D S Rawat, Secretary General ASSOCHAM said, “Ecommerce is increasingly emerging as the fundamental sales channel for a growing number of businesses. The internet user base is expanding fast and ecommerce has opened up a big window of opportunity for businesses to expand to new markets with ease and at low cost”.

With 75% of an Indian online audience between the age group of 15-34 years, the female population contributed to almost 40% of total users. India has the youngest online population globally and is expected to be a consistent trend in coming years, the paper informs.

As per the study, age group of 15-24 years has been the fastest growing age segment in the Indian online space with user growth being contributed by both, male and female segments.

The growth has come across all retail categories and most of them show promising transactions and conversion rates along with growth in visitors.

Flipkart, including with the recently acquired Myntra, are the most visited online retail sites with over 26 million UVs in July 2014. Jabong came second with 23.5 million UVs followed by Amazon with 16.9 million UVs. These figures exclude visitors using mobile internet and mobile apps.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search