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'Global apparel embellishment market robust & growing'
Aug '14
Mr. Shawn Neville
Mr. Shawn Neville
“Currently, the global apparel embellishment market is robust and growing and worth more than US $4 billion”, a top official of Avery Dennison RBIS reveals to fibre2fashion.

In a chat with fibre2fashion, Shawn Neville, President at Avery Dennison RBIS discusses the global garment embellishments and RFID solutions industry.

He adds, “Designers are using latest embellishment technology like screen printing, roll printing, digital printing, and sublimation to create high-impact brand graphics and distinctive finishing touches as part of a garment's design. This helps to elevate the brand and increase overall consumer appeal.”

Avery Dennison RBIS (Retail Branding and Information Solutions) helps and supports retailers, manufacturers, and logistic service providers from across 50 countries and 115 global locations. Avery Dennison RBIS services include branding, labeling, packaging, embellishments and RFID solutions.

When quizzed on why embellishments such as heat transfers are important for performance wear manufacturing companies, he replies by saying, “Embellishments are important for performance wear companies because it elevates the design without compromising overall garment function.”

In continuing, he says, “Garment embellishments also drive brand consistency and recognition. Today more and more brands are adopting heat transfer technology for fabrics, especially polyester.”

Informing about how the product range at Avery Dennison RBIS, is helping the apparel and retail sectors, he explains, “We operate in over 50 countries with 100 facilities serving the industry - from design and product development to manufacturing, supply chain and retail.

“Our market leading insights and innovation in embellishments, digital printing and consumer enabling technology elevate brands and accelerate their performance throughout the global supply chain. Essentially, we're a material science and branding company. Our combined expertise and know-how in both sectors is helping to modernize the industry.”

Click here to read the whole interview.

Fibre2fashion News Desk - India

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