Home / Knowledge / News / Apparel/Garments / 'Global apparel embellishment market robust & growing'
'Global apparel embellishment market robust & growing'
26
Aug '14
Mr. Shawn Neville
Mr. Shawn Neville
“Currently, the global apparel embellishment market is robust and growing and worth more than US $4 billion”, a top official of Avery Dennison RBIS reveals to fibre2fashion.

In a chat with fibre2fashion, Shawn Neville, President at Avery Dennison RBIS discusses the global garment embellishments and RFID solutions industry.

He adds, “Designers are using latest embellishment technology like screen printing, roll printing, digital printing, and sublimation to create high-impact brand graphics and distinctive finishing touches as part of a garment's design. This helps to elevate the brand and increase overall consumer appeal.”

Avery Dennison RBIS (Retail Branding and Information Solutions) helps and supports retailers, manufacturers, and logistic service providers from across 50 countries and 115 global locations. Avery Dennison RBIS services include branding, labeling, packaging, embellishments and RFID solutions.

When quizzed on why embellishments such as heat transfers are important for performance wear manufacturing companies, he replies by saying, “Embellishments are important for performance wear companies because it elevates the design without compromising overall garment function.”

In continuing, he says, “Garment embellishments also drive brand consistency and recognition. Today more and more brands are adopting heat transfer technology for fabrics, especially polyester.”

Informing about how the product range at Avery Dennison RBIS, is helping the apparel and retail sectors, he explains, “We operate in over 50 countries with 100 facilities serving the industry - from design and product development to manufacturing, supply chain and retail.

“Our market leading insights and innovation in embellishments, digital printing and consumer enabling technology elevate brands and accelerate their performance throughout the global supply chain. Essentially, we're a material science and branding company. Our combined expertise and know-how in both sectors is helping to modernize the industry.”

Click here to read the whole interview.
 

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search