Home / Knowledge / News / Apparel/Garments / 'Global apparel embellishment market robust & growing'
'Global apparel embellishment market robust & growing'
26
Aug '14
Mr. Shawn Neville
Mr. Shawn Neville
“Currently, the global apparel embellishment market is robust and growing and worth more than US $4 billion”, a top official of Avery Dennison RBIS reveals to fibre2fashion.

In a chat with fibre2fashion, Shawn Neville, President at Avery Dennison RBIS discusses the global garment embellishments and RFID solutions industry.

He adds, “Designers are using latest embellishment technology like screen printing, roll printing, digital printing, and sublimation to create high-impact brand graphics and distinctive finishing touches as part of a garment's design. This helps to elevate the brand and increase overall consumer appeal.”

Avery Dennison RBIS (Retail Branding and Information Solutions) helps and supports retailers, manufacturers, and logistic service providers from across 50 countries and 115 global locations. Avery Dennison RBIS services include branding, labeling, packaging, embellishments and RFID solutions.

When quizzed on why embellishments such as heat transfers are important for performance wear manufacturing companies, he replies by saying, “Embellishments are important for performance wear companies because it elevates the design without compromising overall garment function.”

In continuing, he says, “Garment embellishments also drive brand consistency and recognition. Today more and more brands are adopting heat transfer technology for fabrics, especially polyester.”

Informing about how the product range at Avery Dennison RBIS, is helping the apparel and retail sectors, he explains, “We operate in over 50 countries with 100 facilities serving the industry - from design and product development to manufacturing, supply chain and retail.

“Our market leading insights and innovation in embellishments, digital printing and consumer enabling technology elevate brands and accelerate their performance throughout the global supply chain. Essentially, we're a material science and branding company. Our combined expertise and know-how in both sectors is helping to modernize the industry.”

Click here to read the whole interview.
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 4th May 2016

Vietnam’s textile industry looks beyond 2020

After it overtook the export target with five years to spare,...

Textiles | On 4th May 2016

NRDC inks agreement with silk houses in West Bengal

The National Research Development Corporation (NRDC), entered into...

Apparel/Garments | On 4th May 2016

Jabong launches Asics Tiger brand in India

Online fashion portal Jabong has announced its partnership with...

Interviews View All

Priyanka
Studio Priyanka Rajiv

To which countries does India export majority of its hand-embroidered...

Imran Lateef
Texlynx

What are the current trends noticed in textile and garment sourcing in the ...

Avihay Feld
Browzwear Solutions

What are the new 3D technologies available in the market for apparel...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

A. B. Telasang
Gherzi Eastern Limited

A. B. Telasang ,M-Tech in Textiles from VJTI Mumbai has 11 years of rich...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search