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Ralph Lauren unveils fashion forward Polo Tech shirt

28 Aug '14
4 min read


With OMsignal, the data collected by the shirt is stored by a “black box,” which includes an accelerometer and gyroscope, which capture movement and direction. That ”black box” transmits the data into the cloud, where it is plugged into a number of algorithms that gauge important performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.

As Ralph Lauren further expands its high-tech presence, this Polo Tech shirt represents the Company’s most recent initiative in the technology realm. The launch follows other innovative platforms already established such as the 4D Light Show, The Dog Walk – a unique digital collaboration showcasing the Ralph Lauren Fall 2013 Accessories Collection in collaboration with the ASPCA and the RL Children’s Virtual Storybook.

The debut at the US Open marks the first time a global sporting event is being used as a platform to launch a collection of wearable products.

Ralph Lauren

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