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Zivame debuts lingerie line under private label Pen.ny
Aug '14
Women’s lingerie has changed drastically in the last century. From restrictive corsets of the late 1800’s to the more adventurous kinds of the early 20th century, each style portrays a long history of development and a commitment to innovation.

Zivame.com, India’s premier online lingerie destination mirrors this evolution with the launch of their two technically superior products by their very own private label Pen.ny. The brand strives to bring international designs, superior quality and greater functionality with their products and with Pen.ny’s range of lingerie the brand is definitely closer to the vision.

Pen.ny has been designed keeping a confident and independent woman in mind. Pen.ny Personal Fit Full Cup Wired T-shirt Bra is re-engineered with memory foam cups that take the shape of the bust using body heat to eliminate all issues that accompany ill-fitting bras. Moreover, seamless and high coverage cups give a smoother look. For the sensuality factor, lace overlays, ribbons and bows complete the look making this piece perfect for every woman.

Another product to reckon with is the Pen.ny Breathable Full Cup Wire-free T-shirt Bra; this unique product is structured with new age Spacer Cups that give the perfect capacity of a regular padded bra without the weight.

The light breathable molded cups offer a smooth look and the non-wired cups ensure comfort. It is the perfect amalgamation of comfort and style, as the bra keeps you cool and airy while ensuring comfort. Both bras are available in sizes 32C to 42D giving the ultimate fit experience like that of a tailored product.


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