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'SigNature T answer to counterfeiting of textiles'
29
Aug '14
Mr. James A. Hayward
Mr. James A. Hayward
“SigNature T is a nearly-permanent forensic identity marker, specially engineered to bond tenaciously to any kind of fiber. Once marked, the fiber and all products produced from it may be authenticated forensically, with a uniquely high level of integrity”, says James Hayward.

The world's most sought-after brands are at high risk, says the U.S. Customs and Border Control, reporting that apparel and accessories account for over 50 percent of all seized counterfeit goods.

In a chat with fibre2fashion, James Hayward, CEO at Applied DNA Sciences explains how crucial is the need to authenticate quality of textiles used in consumer products and how SigNature T can help resolve the challenge.

James explains, “Consumers, designers, and brand owners have the right to expect that their products won't tear or fade after a few weeks, dyes won't fade while washing, quality of upscale fabrics will match their reputation and the garments or linens won't pill.”

He adds, “Unfortunately, blending and fiber substitution, particularly on products manufactured abroad, has become rife. Textiles, in short, are increasingly counterfeited, with the resultant drastic degradation of quality.”

Click here to read the full interview.
 

Fibre2fashion News Desk - India


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