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Interfilière Shanghai & Shanghai Mode celebrate 10th show
Sep '14
Interfilière Shanghai & Shanghai Mode Lingerie celebrate their 10th anniversary with their return at the Shanghai Exhibition Center on 20-21 October, 2014 with exciting collections of intimates and swimwear and new events adding value to the shows.

Over the past 10 years, Interfilière Shanghai has grown progressively, as numbers of exhibitors multiplied five-fold, whilst trade visitors doubled to 7,300 from 60 countries in 2013. Exhibition space also grew from 2,500 sq metres to 16,000 sq metres in the same period.

In the 2013 edition, 61% of the 269 exhibitors were mainland Chinese companies from across seven product sectors including fabrics, accessories, embroidery, lace, OEM/ODM, machinery & technology.

Since 2005, Shanghai Mode Lingerie too has been an excellent host to 250 Chinese and international brands bringing together leading distributors in Asia, with Chinese and global brands looking to grow their footprint within Asia and build on their international brand recognition.

Following the success of 2013 edition, which saw a growth of 7.4% in exhibitors, the 2014 edition has grown even further covering the Dome Hall on top of the already 3 other halls, Eurovet, organisers of the fair said.

Several special events will also be organised during the two days of the fair. Building on the swimwear and beachwear focus and demand of trade visitors, Interfilière Shanghai will hold for the first time, two trend forums.

One will be focused solely on intimates and loungewear whilst the other forum will have a swimwear and beachwear focus. The trends for Spring/Summer 2015-16 will be exquisitely presented across those two shows.

Interfilière Shanghai will also host a German pavilion which will also be covering Shanghai Mode Lingerie brands.

Fresh from the success of the last edition, Shanghai Mode Lingerie is moving back into the Central Hall where it will welcome more local and international brands.

This will offer Chinese and international brands a chance to gain more brand recognition from among the top agents, distributors and department stores visiting the show. Shanghai Mode is again offering a business lounge to brands who want to benefit from the B2B program.

Additionally, in collaboration with Shanghai Fashion Week, the event will see several fashion shows during the two days, Eurovet said. The Gala fashion show hosting VIP buyers, designers and retailers will be held on the first evening of the fair.

Across both shows, Interfilière Shanghai and Shanghai Mode Lingerie, there will be once again be a full seminar program covering hot industry topics and the market research done by Eurovet.

Additionally, the organiser is hosting workshops for exhibitors and visitors, one of which is customised on a requested topic in order to bring value-adding support a company might need. The other workshop is open to a selective group of participants from different companies who are interested in a specific topic. (AR)

Fibre2fashion News Desk - India

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