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Big intimates brands eyeing India – MD, Invista India
Sep '14
Mr. Paolo Briatore
Mr. Paolo Briatore
“Big brands have started moving, especially in intimate wear, to India. They are sure that this is a market that will satisfy businesses in the long run” says the MD of Invista India Sales & Services Ltd.

In an exclusive tete with fibre2fashion, Paolo Briatore, MD at Invista India spoke about the intimate wear market and its attractiveness to global brands in India.

“Considering the context of this young segment in India and its segmentation, I would say that India is on the right track. Of course, it is young, but it has the right potential.

“Big brands have started moving, especially in intimate wear, to India. They are sure that this is a market that will satisfy businesses in the long run”, he reveals.

He adds, “International brands are not only chasing India for exports to European countries, but also for establishing stores for intimate apparel.

“I am well impressed by the growing curiosity of people in India and their willingness to learn about news things. And that is exactly what we wanted in Invista!”

He continues, “Now since conditions in China have changed, they have become less competitive. India has much more flexibility in terms of quantity.” (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India

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