Home / Knowledge / News / Apparel/Garments / Myntra launches new shopping app for iPhone users
Myntra launches new shopping app for iPhone users
24
Sep '14
The Indian fashion and casual lifestyle products selling e-commerce site Myntra has recently launched a new mobile phone shopping app for iPhone users.

Aiming to cater to the growing fashion and lifestyle needs of the consumers and to give them a more personalised shopping experience, the light-weight app would help the shoppers to browse through the portal’s vast offering of over 70,000 products with ease.

The newly launched interactive shopping experience, which has already topped in the ranking of all lifestyle apps currently available on Apple iStore, will take the consumer engagement to a new degree by customizing and filtering the display of products.

While speaking on the launch, the Chief Product and Technology Officer of Myntra, Mr. Shamik Sharma, said “We're always looking for ways to make life easier for customers. The iPhone app will empower customers with an intelligent product discovery experience which enhances ease of purchase.”

Over 40 percent of Myntra’s orders now happen on mobile devices, a year back it was less than 10 percent. This increased use of digital devices is ushering in a new era of ‘visual commerce’ that’s about to revolutionise the world of shopping.

Founded in 2007, headquartered in Bangalore, Karnataka, Myntra offers products from over 700 leading brands including Nike, Adidas, Puma, Levis, Arrow, CAT, Timberland, FabIndia and Biba. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search