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GANT unveils A/W14 men's, women's & home ranges in India
Sep '14
The US-based lifestyle brand GANT has recently unveiled its latest American sportswear and cool effortless European styles inspired Fall/Winter 2014 collections for men and women as well as home fashions in India, with licensing partner Arvind Lifestyle Brands Ltd.

Divided into three prominent looks, including early fall, continental prep and winter ivy, the menswear and womenswear ranges offer a perfect wardrobe for the upcoming season.

A blend of polished contemporary workwear and relaxed laidback weekend attires, the early fall men’s line is comprised of luxury light weight, structured wool blended and chunky cable knit crafted apparels, worn-in looking rolled up denims, checked flannel shirts and hiker jackets in shades of cobalt blue, green, red, yellow, caramel and brown.

The early fall category’s women’s entry includes shirts, chunky cable sweaters, roomy checked duffel coats, leather jackets, shorts and high-waist narrow-fitted pants.

The continental prep themed line’s male fashion pieces reflect a sophisticated urban vibe replete with elegant cuts, sharper silhouettes, clean lines, tailored edges and refined materials. The smart casual formalwear collection offers a navy Cash Blazer, a pair of well-fitted pants, dress shirts and classic roller necks in a city-appropriate palette of grey, navy, green and neutral cream.

The theme’s offerings for the fairer sexes feature several tone-in-tone silk, leather and suede outfits including bomber jackets, roll-necks, cropped pants, edgy mini-skirts and gold detailed outerwear in navy blue, fair green and chocolate colours.

Meant for the festive season, the winter ivy range for men is created in timeless Ivy League styles twisted in a contemporary manner. The pieces include an array of denim jackets, chunky knits and formalwear made using cashmere, vintage leather and jersey materials. The standouts are a varsity jacket, a sharp navy shawl collar tuxedo, a sweatshirt with collegiate print, a tailored blazer and accessories like a tartan bow tie and a red stripe tie.

The category’s key womenswear looks are menswear-inspired tuxedos tweaked with feminine cuts and slim silhouettes, goat jackets, fancy lace tops and trendy knee-length skirts in red, navy, grey and camel hues.

In addition to the recently unveiled male and female fashion creations, the Connecticut-based company has also released its latest home décor collection incorporated with menswear-inspired prints from the streets of New York City and soft florals from the woods upstate.

The range’s bright cobalt, navy and grey coloured foulard, striped and paisley printed sheets and cushions are made from the breathable and super soft 340-thread-count Egyptian cottons

Founded in 1949, GANT was the first to introduce the ‘Button-down’ shirts on a larger scale in the US. The company enjoys a global presence with over 740 stores and 4000 selected premium retailers located in 60 countries.

The brand, through its Indian licensee Arvind Lifestyle Brands Ltd, is available in 52 stores across 25 cities like Mumbai, Bangalore, Delhi, Jammu, Hyderabad, Ahmedabad, Chandigarh, Jaipur and Allahabad.

Arvind Lifestyle Brands Ltd is a subsidiary of Arvind Ltd, which is one of the largest integrated textile players and is one of the oldest and most respected groups in the textile business in India. (PB)

Fibre2fashion News Desk - India

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