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Alia Bhatt turns designer for online retailer Jabong
Oct '14
The young Indian actress Alia Bhatt has designed her first-ever apparel collection that encapsulates the style and fashion sensibilities of the current GenY exclusively for the online shopping destination ‘Jabong’.

Replete with the 21-year-old film star’s personal sense of style and élan, the Alia Bhatt for Jabong line offers eclectic clothing to fit several set of moods, such as bohemian, casual and clubbing or party, of the young generation.

Launched recently at a fashion show held at Four Seasons hotel in Mumbai where the Alia appeared on the ramp both as the designer and showstopper, the western style-influenced apparel and accessory line included ripped jeans, leather jackets and floral ensembles.
While speaking on the collaboration with the retailer, the Hindi movie actress said, “I’ve had a great time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia was very special and exactly how I imagined. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who just loves clothes.”

“Online shopping is the new rage which is enhancing the shopping experience altogether, and Jabong has the ability and the reach to deliver the experience right to your doorstep,” she further talked about the benefits of shopping on the website.

Mr. Arun Chandra Mohan, the Founder and CEO of Jabong.com also spoke about the association, “We have been looking for someone who is young, confident, stylish and has a great connect with the youth. Who better than Alia Bhatt who has ingenious sense of style and knack for fashion to be associated with. We are happy to introduce Alia Bhatt’s collection exclusively on Jabong. This new collection is all about catering to the needs of young girls who want to make a style statement.”

Having tied up with the ace designer, Rohit Bal, and having launched some leading international fashion brands like Miss Selfridge and River Island in the country, Jabong has plans to many more designer collections and global fashion brand launches this year.

The Indian fashion and lifestyle e-commerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 150,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends. (PB)

Fibre2fashion News Desk - India

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