Home / Knowledge / News / Apparel/Garments / Alia Bhatt turns designer for online retailer Jabong
Alia Bhatt turns designer for online retailer Jabong
02
Oct '14
The young Indian actress Alia Bhatt has designed her first-ever apparel collection that encapsulates the style and fashion sensibilities of the current GenY exclusively for the online shopping destination ‘Jabong’.

Replete with the 21-year-old film star’s personal sense of style and élan, the Alia Bhatt for Jabong line offers eclectic clothing to fit several set of moods, such as bohemian, casual and clubbing or party, of the young generation.

Launched recently at a fashion show held at Four Seasons hotel in Mumbai where the Alia appeared on the ramp both as the designer and showstopper, the western style-influenced apparel and accessory line included ripped jeans, leather jackets and floral ensembles.
While speaking on the collaboration with the retailer, the Hindi movie actress said, “I’ve had a great time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia was very special and exactly how I imagined. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who just loves clothes.”

“Online shopping is the new rage which is enhancing the shopping experience altogether, and Jabong has the ability and the reach to deliver the experience right to your doorstep,” she further talked about the benefits of shopping on the website.

Mr. Arun Chandra Mohan, the Founder and CEO of Jabong.com also spoke about the association, “We have been looking for someone who is young, confident, stylish and has a great connect with the youth. Who better than Alia Bhatt who has ingenious sense of style and knack for fashion to be associated with. We are happy to introduce Alia Bhatt’s collection exclusively on Jabong. This new collection is all about catering to the needs of young girls who want to make a style statement.”

Having tied up with the ace designer, Rohit Bal, and having launched some leading international fashion brands like Miss Selfridge and River Island in the country, Jabong has plans to many more designer collections and global fashion brand launches this year.

The Indian fashion and lifestyle e-commerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 150,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Courtesy: IVL

Textiles | On 26th Jul 2017

IVL completes PTA capacity expansion in Europe

Indorama Ventures Public Company Ltd (IVL), a global chemical...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X