Home / Knowledge / News / Apparel/Garments / Myntra appoints Masaba Gupta as Anouk's Creative Director
Myntra appoints Masaba Gupta as Anouk's Creative Director
Oct '14
The Indian online shopping destination Myntra has appointed fashion designer Masaba Gupta as the Creative Director for its ethnic wear brand Anouk.

The young fashion talent will add her personal twist to the label by creating signature Indianwear which will be exclusively available for purchase on Myntra.com from sometime in October, 2014 onwards.

While speaking on the partnership, the Myntra.com CEO and Head of Fashion Flipkart.com, Mr. Mukesh Bansal, says “We’re very proud to welcome Masaba to the Myntra.com family and look forward to a long and fabulous association. She beautifully embodies values of individuality, confidence, urbanism and tradition, all of which represent the brand Anouk.”

“Masaba’s journey in the Indian fashion industry has been remarkable and she has showcased her intrinsic design talent with some fabulous prints that have received love and appreciation from fashion experts and consumers across borders,” he further elaborates on the designer’s successful career path.

Masaba also spoke about her new career responsibility in a statement, “I was absolutely thrilled and honoured when I was asked to creatively head Anouk for Myntra.com. Anouk personifies the young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts. I can’t wait to translate all these beautiful elements into my designs for Anouk and create a versatile style experience for Myntra’s consumers.”

Known for its Indian womenswear designs, the Anouk brand is diversified into different looks named under Anouk core, Anouk Rustic and Anouk Mirage to suit different occasions. The label’s product offering allows the mood to morph from the seriousness of the boardroom to being fun and carefree.

Myntra offers products from some 700 leading fashion and lifestyle brands such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Mango, Diesel, CAT, Timberland, US Polo, FabIndia, Biba as well as celebrity labels like HRX from Hritik Roshan and Being Human by Salman Khan. The e-commerce site also offers designerwear from Manish Arora, Rajesh Prathap and Wills Signature range. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search