Home / Knowledge / News / Apparel/Garments / Myntra appoints Masaba Gupta as Anouk's Creative Director
Myntra appoints Masaba Gupta as Anouk's Creative Director
Oct '14
The Indian online shopping destination Myntra has appointed fashion designer Masaba Gupta as the Creative Director for its ethnic wear brand Anouk.

The young fashion talent will add her personal twist to the label by creating signature Indianwear which will be exclusively available for purchase on Myntra.com from sometime in October, 2014 onwards.

While speaking on the partnership, the Myntra.com CEO and Head of Fashion Flipkart.com, Mr. Mukesh Bansal, says “We’re very proud to welcome Masaba to the Myntra.com family and look forward to a long and fabulous association. She beautifully embodies values of individuality, confidence, urbanism and tradition, all of which represent the brand Anouk.”

“Masaba’s journey in the Indian fashion industry has been remarkable and she has showcased her intrinsic design talent with some fabulous prints that have received love and appreciation from fashion experts and consumers across borders,” he further elaborates on the designer’s successful career path.

Masaba also spoke about her new career responsibility in a statement, “I was absolutely thrilled and honoured when I was asked to creatively head Anouk for Myntra.com. Anouk personifies the young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts. I can’t wait to translate all these beautiful elements into my designs for Anouk and create a versatile style experience for Myntra’s consumers.”

Known for its Indian womenswear designs, the Anouk brand is diversified into different looks named under Anouk core, Anouk Rustic and Anouk Mirage to suit different occasions. The label’s product offering allows the mood to morph from the seriousness of the boardroom to being fun and carefree.

Myntra offers products from some 700 leading fashion and lifestyle brands such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Mango, Diesel, CAT, Timberland, US Polo, FabIndia, Biba as well as celebrity labels like HRX from Hritik Roshan and Being Human by Salman Khan. The e-commerce site also offers designerwear from Manish Arora, Rajesh Prathap and Wills Signature range. (PB)

Fibre2fashion News Desk - India

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search