Home / Knowledge / News / Apparel/Garments / Reliance Brands to launch Juicy Couture in India
Reliance Brands to launch Juicy Couture in India
11
Oct '14
Reliance Brands, a division of Reliance Industries Ltd will launch casual luxury lifestyle brand, Juicy Couture in India in the second half of 2015.

Under the partnership, Reliance Brands will open 20 Juicy Couture single brand stores in India during the first five year phase, starting in Fall 2015.

In addition to Juicy Couture brick and mortar locations, Indian consumers will also be able to purchase the brand at JuicyCouture.com.

Authentic Brands which manages Juicy Couture brand, is a leading global brand development and licensing company and has signed an exclusive agreement with Reliance Brands for the Indian market.

Since its inception in 2007, Reliance Brands has brought a number of top fashion brands to the region which includes Brooks Brothers, Diesel, Ermenegildo Zegna, Paul&Shark, Kenneth Cole, Steve Madden and more.

Through this partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women's and girl's, handbags, footwear, intimates, swimwear, fragrance, accessories and jewellery.

Reliance Brands CEO, Darshan Mehta said, Authentic Brands Group has an outstanding portfolio of world renowned brands and we are looking forward to working with their expert brand and business development teams."

"Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio," he added.

"This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand," said Jamie Salter, CEO of Authentic Brands Group.

"Reliance Brands has exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi-dimensional strategy to bring Juicy Couture to new international markets," he explained. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search