Home / Knowledge / News / Apparel/Garments / Amazon India to solely sell Future Group fashion brands
Amazon India to solely sell Future Group fashion brands
13
Oct '14
The Badshah of retail in India – Kishore Biyani’s Future Group, has signed a deal with the world’s biggest online retailer – Amazon for its apparel portfolio.

As per the deal, Future Group’s current portfolio of over 40 fashion brands and over 10,000 unique styles, will be retailed exclusively online through the Amazon India platform.

The agreement will leverage the strong product knowledge, extensive brand portfolio and sourcing base of Future Group and the ecommerce platform, customer base and reach of Amazon in India

The deal will build on synergies of experience in online and offline business through Future Group's established brand portfolio and Amazon's nationwide reach to create significant value for customers.

The partnership will initially focus on the Future’s Group fashion brands and will subsequently cover all other categories.

Once launched, customers on Amazon.in can expect the largest online stores of Future Group fashion brands Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, among others.

“This is expected to benefit consumers in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the Amazon.in platform,” Future Group said.

"The bottom line in each of our retail success stories is "know your customer". Insights into the soul of Indian consumers - how they operate, think, dream and live - helps us innovate and create functionally differentiating products and experiences, Kishore Biyani said.

He added, “Partnership with Amazon, which strives to be earth's most customer centric company, will enable us to leverage their strengths, investments and innovations in technology to reach out to wider set of consumers across India."

"We are excited to collaborate, leverage each other's unique strengths and serve customers across India,” Amit Agarwal, Vice President and Country Manager, Amazon India, said.

Partnership between the two organisations will bring together the best of consumer insight from the online and offline world and create the omni channel approach to serving customers.

Amazon.in will also partner Future Group brands in promoting the existing and new brands in markets, explore co-branding opportunities and accelerate new product development in categories which are currently not served by retailers.

The companies will also explore synergies in areas such as distribution network, customer acquisition and cross promotions.

Recently, a day after Flipkart recorded its biggest single-day sale of $100 million, online retailers came under fire from offline rival - Future Group for using online marketplaces for selling products at below cost price on the back of foreign funding.

Future Group had accused online marketplaces such as Flipkart of adopting anti-competitive strategy by selling products below cost price. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search