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'Green fashion is not yet a phenomenon of the masses'

17 Oct '14
3 min read
Esprit R Cert verified A/W 2014 line
Esprit R Cert verified A/W 2014 line


All garments come with the ‘Recycled Collection’ hangtag with a QR code that can be scanned and then linked to the ‘R Cert’ website which enables the buyers to track their recycled textile garment’s journey, right from factory to retail. Also the recycled collection’s customers can view details about the Esprit’s supply chain and verify which factory produced the garment.

The R Cert verifies that a brand has recycled its own pre-consumer textile waste into their new recycled textile clothing using a minimum of 20 percent recycled fibres therefore contributed towards the reduction of textile waste, water and power consumption and carbon emission.

Founded in 1968, Esprit specializes in high-quality clothing for women, men and kids. The company’s apparels are sold in over 40 countries worldwide through a network of nearly 900 self-operated retail stores and some 8,100 wholesale points of sales including franchise partners, and sales space in department stores. (PB)

Fibre2fashion News Desk - India

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