Home / Knowledge / News / Apparel/Garments / Bollywood celeb Shah Rukh Khan is Yepme's Brand Ambassador
Bollywood celeb Shah Rukh Khan is Yepme's Brand Ambassador
20
Oct '14
Yepme.com, one of the leading online fashion brands of India, has signed Bollywood’s superstar Shah Rukh Khan as its brand ambassador.

Yepme.com will introduce the actor as its brand ambassador through an extensive television campaign for its upcoming Autumn-Winter collection 2014.

Mr. Sandeep Sharma, the co-founder and COO of Yepme.com said, “We are thrilled to have Mr. Shah Rukh Khan on board. This association will definitely help build a strong connect between the brand and his fans across the country. Mr. Shah Rukh Khan commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspired value of Yepme.com.”

“Mr. Shah Rukh Khan is extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme.com are all about,” he added.

Shah Rukh Khan said, “Yepme.com, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm.”

The brand will widely promote the association with Mr. Shah Rukh Khan through a TV commercial across leading TV channels and will associate with top performing TV shows, along with print media campaigns with leading newspapers and magazines. The brand will widely run social media campaigns on Facebook, Twitter and Google Plus and the digital launch will include a YouTube campaign.

With its talented team of in house designers, hand-picked from the top design institutes, Yepme.com operates on high agility to create fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets. This model operates by keeping the online store exciting with fresh fashion merchandise showcased daily.

Amongst fashion brands, Yepme.com has been ranked as one of the top 20 fashion brands in the world by Stylophane, an US-based digital marketing agency for fashion. The brand was also awarded “Web-only Brand of the Year” in 2014 by e-Tailing India. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search