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Bollywood celeb Shah Rukh Khan is Yepme's Brand Ambassador
20
Oct '14
Yepme.com, one of the leading online fashion brands of India, has signed Bollywood’s superstar Shah Rukh Khan as its brand ambassador.

Yepme.com will introduce the actor as its brand ambassador through an extensive television campaign for its upcoming Autumn-Winter collection 2014.

Mr. Sandeep Sharma, the co-founder and COO of Yepme.com said, “We are thrilled to have Mr. Shah Rukh Khan on board. This association will definitely help build a strong connect between the brand and his fans across the country. Mr. Shah Rukh Khan commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspired value of Yepme.com.”

“Mr. Shah Rukh Khan is extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme.com are all about,” he added.

Shah Rukh Khan said, “Yepme.com, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm.”

The brand will widely promote the association with Mr. Shah Rukh Khan through a TV commercial across leading TV channels and will associate with top performing TV shows, along with print media campaigns with leading newspapers and magazines. The brand will widely run social media campaigns on Facebook, Twitter and Google Plus and the digital launch will include a YouTube campaign.

With its talented team of in house designers, hand-picked from the top design institutes, Yepme.com operates on high agility to create fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets. This model operates by keeping the online store exciting with fresh fashion merchandise showcased daily.

Amongst fashion brands, Yepme.com has been ranked as one of the top 20 fashion brands in the world by Stylophane, an US-based digital marketing agency for fashion. The brand was also awarded “Web-only Brand of the Year” in 2014 by e-Tailing India. (GK)

Fibre2fashion News Desk - India


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