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SuperGroup appoints Euan Sutherland as new CEO
01
Nov '14
SuperGroup Plc, a multi-channel branded UK fashion retailer offering quality clothing, has announced the appointment of Euan Sutherland as the new CEO of the company.

Euan Sutherland, currently a non-executive director of SuperGroup, will be instrumental in delivering the growth plans of SuperGroup and leading through the complexity involved in executing the growth plans. Euan has gained an in-depth understanding of the business, its strategy and its culture during the two years he has been a non-executive director.

Euan has held senior positions in a number of leading retailers and has a wealth of experience in international and online expansion.

Euan has over 20 years of leadership experience, having held senior positions at Mars, Coca-Cola, Dixons and Matalan, giving him an exceptionally strong and broad retail and brand background; ideal for the challenges and opportunities at SuperGroup Plc, the company said in a press release.

Julian Dunkerton, currently Group Chief Executive, will move to the newly created role of Founder and Product and Brand Director. Euan’s appointment will allow Julian to focus more fully on developing SuperGroup’s product ranges and enhancing and protecting the brand as it increases its global presence.

Julian Dunkerton said, “With the number of opportunities SuperGroup has available and the increasing complexity of the business, now is the right time to bring in a CEO of Euan’s calibre. Having worked with him on the Board for two years, I am certain our skills will be complementary.”

Euan Sutherland said, “SuperGroup is a great business with a strong brand and I am truly delighted to be taking on the challenge of delivering its growth potential. The business is at an exciting stage of its development and has numerous opportunities for growth. I admire what the business has achieved and am excited about being part of the team that will deliver the strategy.”

Peter Bamford, the chairman of SuperGroup Plc, said, “Euan’s appointment marks another important step in the continued evolution of SuperGroup. Euan has the stature, skills, experience and personal style to work in partnership with Julian and lead the team through the next stage of SuperGroup’s development.”

SuperGroup Plc operates a multi-channel business through a combination of Superdry stand-alone stores, Superdry concessions, e-commerce, and its UK and International Wholesale operations. (GK)

Fibre2fashion News Desk - India

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