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Future Group chooses dunnhumby as customer science partner
Nov '14
Future Group, a leading Indian multi-format retailer, has chosen dunnhumby, one of the leading global providers of social marketing and advocacy experts, merchandising analytics software, and advertising technology, as its customer science partner.

dunnhumby will leverage the extensive consumer data generated from Future Group’s retail network and work closely with the retailer and its suppliers to more effectively segment and engage with its customers, by applying its customer centricity solutions across Future Group’s retail formats.

dunnhumby will bring on board its tools, knowledge and experience to leverage Future Group’s large cache of consumer data to uncover valuable insights on what customers want, where they want it, and how much they’re willing to pay for it. These insights will be translated into action, offering personalized experiences, in and out of store, online and off, before, during and after the trip, earning their lasting loyalty by the retailer and in collaboration with other Consumer Packaged Goods (CPG) companies.

Future Group attracts over 300 million customers at stores located in 102 cities and 40 rural locations across the country. With over 25 million members and growing, the Group’s loyalty networks provide one largest consumer data in the country, tracking brand, category, price preferences and demographic data through the entire lifecycle of its customers.

Kishore Biyani, Future Group CEO said, “Working with dunnhumby is part of our strategy to bring technology and data at the heart of our business operations and create shopping experiences of the future, today. The ability to understand complete spending patterns provides us with great opportunity to grow the lifetime value of our customers, by being more relevant and providing value to them.”

Simon Hay, CEO of dunnhumby, said, “As pioneers in India and the largest retailer in the Indian sub-continent, Future Group is an exciting brand to be working with. We are looking forward to helping Future Group strengthen its relationship with existing customers and build long-term growth. We are also excited about the potential for CPGs to grow their categories and brands. For us, delivering relevance is crucial to growing customer enthusiasm. We want to keep those customers coming back for more and more, year after year.” (GK)

Fibre2fashion News Desk - India

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