Home / Knowledge / News / Apparel/Garments / Future Group chooses dunnhumby as customer science partner
Future Group chooses dunnhumby as customer science partner
05
Nov '14
Future Group, a leading Indian multi-format retailer, has chosen dunnhumby, one of the leading global providers of social marketing and advocacy experts, merchandising analytics software, and advertising technology, as its customer science partner.

dunnhumby will leverage the extensive consumer data generated from Future Group’s retail network and work closely with the retailer and its suppliers to more effectively segment and engage with its customers, by applying its customer centricity solutions across Future Group’s retail formats.

dunnhumby will bring on board its tools, knowledge and experience to leverage Future Group’s large cache of consumer data to uncover valuable insights on what customers want, where they want it, and how much they’re willing to pay for it. These insights will be translated into action, offering personalized experiences, in and out of store, online and off, before, during and after the trip, earning their lasting loyalty by the retailer and in collaboration with other Consumer Packaged Goods (CPG) companies.

Future Group attracts over 300 million customers at stores located in 102 cities and 40 rural locations across the country. With over 25 million members and growing, the Group’s loyalty networks provide one largest consumer data in the country, tracking brand, category, price preferences and demographic data through the entire lifecycle of its customers.

Kishore Biyani, Future Group CEO said, “Working with dunnhumby is part of our strategy to bring technology and data at the heart of our business operations and create shopping experiences of the future, today. The ability to understand complete spending patterns provides us with great opportunity to grow the lifetime value of our customers, by being more relevant and providing value to them.”

Simon Hay, CEO of dunnhumby, said, “As pioneers in India and the largest retailer in the Indian sub-continent, Future Group is an exciting brand to be working with. We are looking forward to helping Future Group strengthen its relationship with existing customers and build long-term growth. We are also excited about the potential for CPGs to grow their categories and brands. For us, delivering relevance is crucial to growing customer enthusiasm. We want to keep those customers coming back for more and more, year after year.” (GK)

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 21st Jul 2017

Walmart opens new fulfillment centre in Davenport

Walmart has opened a new e-commerce fulfillment centre in Davenport,...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X