Yahoo homepage offers gateway to Flipkart's shopping site

15 Nov '14

2 min read

Yahoo India, one of the leading Internet corporations, is set to provide access to Flipkart, India’s leading online marketplace, directly on its homepage.

Users can now get easy access to the Flipkart shopping site while simultaneously consuming news and content of their choice on the Yahoo network.

The Yahoo-Flipkart co-branded site, available as the Shopping tab on the Yahoo India homepage, is a shopping experience open to all Yahoo users. It will let the users explore the massive range of over 20 million products available on Flipkart. The site is also available on smartphones and tablets.

Gurmit Singh, managing director, Yahoo India, said “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet, searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”

Mausam Bhatt, senior director, online marketing, Flipkart said, “At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”

Flipkart, currently 20000 people strong, has 26 million registered users clocking over 8 million daily visits.

Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. (GK)

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