Home / Knowledge / News / Apparel/Garments / Lifestyle sells Max fashion products on Flipkart
Lifestyle sells Max fashion products on Flipkart
Nov '14
Lifestyle International, one of the leading retailers from Dubai, is selling products from its value fashion brand, Max, on Flipkart, one of India’s leading online stores.

Max is the latest to join the rising list of brick-and-mortal retailers in the online marketplace Flipkart. The online portal now sells products for Max fashion brand through a specially designated online site. Max is targeting nearly 5 to 6 per cent of its sales through this collaboration.

Max continues to realign and restructure its model to cater to the evolving needs of a dynamic market. The association with Flipkart is all set to help the fashion forward brand reach out to its young audience with a range of assortment and home shopping convenience, according to a statement.

Lifestyle International is part of the Dubai-based Landmark Group. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion retailing in India, offering the value conscious customer a vast choice without compromising on the quality. It offers merchandise which is fashionable and competitively priced making it affordable to many, Flipkart says on its website.

With over 275 stores globally and over 100 stores in India, Max is the largest value fashion brand in India and the Middle East. The Max Autumn Winter ‘14 collection is an exciting blend of global trends for womenswear.

Flipkart, currently 14,000 people strong, has 26 million registered users clocking over 6 million daily visits. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Courtesy: TAL Group

Apparel/Garments | On 24th Oct 2016

TAL’s new garment factory goes operational in Vietnam

A new garment factory of the Hong Kong based TAL Group has become...

Information Technology | On 24th Oct 2016

X-Rite Pantone unveils appearance exchange file format

X-Rite Pantone, X-Rite Incorporated subsidiary that offers colour...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search