Home / Knowledge / News / Apparel/Garments / Lifestyle sells Max fashion products on Flipkart
Lifestyle sells Max fashion products on Flipkart
17
Nov '14
Lifestyle International, one of the leading retailers from Dubai, is selling products from its value fashion brand, Max, on Flipkart, one of India’s leading online stores.

Max is the latest to join the rising list of brick-and-mortal retailers in the online marketplace Flipkart. The online portal now sells products for Max fashion brand through a specially designated online site. Max is targeting nearly 5 to 6 per cent of its sales through this collaboration.

Max continues to realign and restructure its model to cater to the evolving needs of a dynamic market. The association with Flipkart is all set to help the fashion forward brand reach out to its young audience with a range of assortment and home shopping convenience, according to a statement.

Lifestyle International is part of the Dubai-based Landmark Group. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion retailing in India, offering the value conscious customer a vast choice without compromising on the quality. It offers merchandise which is fashionable and competitively priced making it affordable to many, Flipkart says on its website.

With over 275 stores globally and over 100 stores in India, Max is the largest value fashion brand in India and the Middle East. The Max Autumn Winter ‘14 collection is an exciting blend of global trends for womenswear.

Flipkart, currently 14,000 people strong, has 26 million registered users clocking over 6 million daily visits. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search