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Lifestyle sells Max fashion products on Flipkart
Nov '14
Lifestyle International, one of the leading retailers from Dubai, is selling products from its value fashion brand, Max, on Flipkart, one of India’s leading online stores.

Max is the latest to join the rising list of brick-and-mortal retailers in the online marketplace Flipkart. The online portal now sells products for Max fashion brand through a specially designated online site. Max is targeting nearly 5 to 6 per cent of its sales through this collaboration.

Max continues to realign and restructure its model to cater to the evolving needs of a dynamic market. The association with Flipkart is all set to help the fashion forward brand reach out to its young audience with a range of assortment and home shopping convenience, according to a statement.

Lifestyle International is part of the Dubai-based Landmark Group. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion retailing in India, offering the value conscious customer a vast choice without compromising on the quality. It offers merchandise which is fashionable and competitively priced making it affordable to many, Flipkart says on its website.

With over 275 stores globally and over 100 stores in India, Max is the largest value fashion brand in India and the Middle East. The Max Autumn Winter ‘14 collection is an exciting blend of global trends for womenswear.

Flipkart, currently 14,000 people strong, has 26 million registered users clocking over 6 million daily visits. (GK)

Fibre2fashion News Desk - India

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