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Perry Ellis & Delta Galil set to design Ben Hogan socks
Dec '14
US based clothing retailer, Perry Ellis International, has entered into a licensing agreement with Delta Galil, an Israeli manufacturer and marketer of global private label apparel products, granting rights to design and distribute Ben Hogan socks.

The distribution of the socks will initially begin from Walmart Canada locations and on walmart.com. The Ben Hogan sock collection complements the Ben Hogan golf apparel collection which is currently available in 2,000 retail doors.

The sock collection will feature innovative products that are styled, designed, and infused with superior performance features like targeted cushioning, engineered ventilation, arch support and comfort welts, Perry Ellis International said in a statement.

Oscar Feldenkreis, the president and COO of Perry Ellis International said, “We are pleased to expand the relationship we’ve established with Delta Galil and with the potential this license brings to both our companies. Known for their strength in design, product, and material innovation, we look forward to working with the Delta Galil team offering exciting, original product for our customers while expanding our global reach.”

Isaac Dabah, CEO of Delta Galil said, “We are excited to work on the Ben Hogan brand, particularly in the socks category, where we are strongly differentiated competitively, and where sales potential continues to climb. This expanded relationship helps us to continue to execute our strategy, grow our global business, build our licensed portfolio, and broaden our international presence.”

Perry Ellis International is a leading designer, distributor and licensor of a broad line of high quality apparels. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution.

Delta Galil is a leading manufacturer and marketer of innerwear, sleepwear, and socks sold under leading brands such as Calvin Klein, Nike, Ralph Lauren and more. It employs more than 9,000 people throughout its manufacturing centers in Israel, Egypt, the Far East, and Eastern Europe.

Owned by Perry Ellis International, Ben Hogan is a line of inspired golf apparel with a technical superiority designed for both men and women. (GK)

Fibre2fashion News Desk - India

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