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Nike appoints Tom Peddie as GM & VP for emerging markets
Dec '14
International sportswear manufacturer, Nike, has appointed Tom Peddie as the new GM and VP of emerging markets geography.

Peddie is currently VP of global sales and is a 24-year Nike veteran. Peddie has previously held senior-level management positions in Nike’s global sales organization having served as VP sales, for both Asia-Pacific and North America.

Trevor Edwards, president of Nike said, “Tom has been instrumental in driving Nike’s holistic marketplace management strategy worldwide. We are looking forward to his leadership in the emerging markets as we continue to elevate the brand, build strong consumer connections, and drive premium marketplace executions.”

Peddie will report to Elliott Hill, president of geographies and sales for Nike. He will replace Roland Wolfram who, after 16 years with Nike, has decided to retire from the company on January 9, 2015.

Nike, based near Beaverton, Oregon, is one of the leading designers, marketers, and distributors of authentic athletic apparel for a wide variety of sports and fitness activities. (GK)

Fibre2fashion News Desk - India

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