Home / Knowledge / News / Apparel/Garments / Norton & Beatbrand create data theft protective clothing
Norton & Beatbrand create data theft protective clothing
20
Dec '14
The American PC antivirus software maker Norton has joined hands with Beatbrand to create a new line of wearable technology clothing that can prevent virtual identity theft.

The collection incorporates silver-based Radio frequency identification (RFID)-protective material that blocks any electronic readers or scanning devices from accessing confidential information, including passport and credit card details, tucked into the wearer’s pockets.

The line’s Ready Active jeans, featuring two RFID-defeating pockets (one front and one back), is made from of 88 per cent of cotton, 10 per cent of polyester and 2 per cent of spandex materials.

Replete with one secure pocket, the Work-It blazer is made using 67 per cent of rayon, 28 per cent of nylon and 5 per cent of spandex fabrics.

Both the data-protecting, comfortable to wear and easy to manage clothing, which are scheduled to be available for purchase from February, 2015 onwards, are currently running under a crowd funding campaign.

Based in San Francisco, California, Betabrand is an online clothing community that designs, manufactures and crowdfund clothing with its fans.

Norton specializes in a range of security solutions and technologies for PCs and mobile devices, live tech support services and online backup. The brand is owned by the American technology company Symantec Corporation.

Radio frequency identification (RFID) chips use radio waves to transmit data through the air to data-reading terminals. (PB)

Fibre2fashion News Desk - India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Stefano Gallucci (left), CEO, Santex Rimar Group, and Tamer Hasbay, President, Has Group; Courtesy: Santex Rimar

Textiles | On 24th Jan 2017

Santex Rimar to market all Has products globally

Italy based Santex Rimar Group has signed an agreement with Turkey...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search