Home / Knowledge / News / Apparel/Garments / Norton & Beatbrand create data theft protective clothing
Norton & Beatbrand create data theft protective clothing
Dec '14
The American PC antivirus software maker Norton has joined hands with Beatbrand to create a new line of wearable technology clothing that can prevent virtual identity theft.

The collection incorporates silver-based Radio frequency identification (RFID)-protective material that blocks any electronic readers or scanning devices from accessing confidential information, including passport and credit card details, tucked into the wearer’s pockets.

The line’s Ready Active jeans, featuring two RFID-defeating pockets (one front and one back), is made from of 88 per cent of cotton, 10 per cent of polyester and 2 per cent of spandex materials.

Replete with one secure pocket, the Work-It blazer is made using 67 per cent of rayon, 28 per cent of nylon and 5 per cent of spandex fabrics.

Both the data-protecting, comfortable to wear and easy to manage clothing, which are scheduled to be available for purchase from February, 2015 onwards, are currently running under a crowd funding campaign.

Based in San Francisco, California, Betabrand is an online clothing community that designs, manufactures and crowdfund clothing with its fans.

Norton specializes in a range of security solutions and technologies for PCs and mobile devices, live tech support services and online backup. The brand is owned by the American technology company Symantec Corporation.

Radio frequency identification (RFID) chips use radio waves to transmit data through the air to data-reading terminals. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

New Pashmina Dehairing Plant to come up in Leh

A new Pashmina Dehairing Plant will be installed at Leh to increase...

Apparel/Garments | On 25th Mar 2017

Net sales at Christopher & Banks fall 10% in Q4

Net sales totalled $85.0 million for the fourth quarter ended January ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search