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Apparels fuel Indian ecommerce sales: Study
02 Jan '15
3 min read
About 52 per cent of shoppers said they made purchases online rather than in stores because online retailers offered better deals.
Other factors contributing to the growth of e-commerce include, aggressive merchandising and discounting from flash sales and daily deals and more online loyalty programs.
Online shoppers are also now finding it easier to shop than ever before due to improvements in mobile and tablet shopping capabilities.
“In 2015, mobile commerce will become more important as most of the companies are shifting to m-commerce,'' Rawat informed. (AR)
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