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Puma & United Legwear debut North American JV
Jan '15
Puma and United Legwear & Apparel Co. LLC (ULAC) have initiated a joint venture (JV) in North America for the production, sales, marketing, and distribution of Puma children's apparel.

The JV will operate in the name of Puma Kids Apparel NA, LLC and day-to-day operations will remain at ULAC, with guidance and cooperation of Puma’s creative, merchandising, sales, and marketing teams.

Puma Kids first collection will be launched with the Spring/Summer 2015 line, while the product design has been heavily integrated into Puma's branding and culture.

Many pieces are neon bright with splashes of black, white, or grey, made with comfort/performance fabrics and features, and cut in fashion-forward silhouettes.

Combined, these elements are designed to create a sleek, powerful look that accurately reflects Puma's new brand positioning, ‘Forever Faster’.

Channels of distribution for Puma Kids garments include department stores, independent retailers, e-commerce channels, athletic and specialty chains.

Jay Piccola, president of Puma North America said, "We have had amazing success working with ULAC on the socks and bodywear business and we are confident for the same growth in kids apparel."

"We have successfully expanded the Puma brand in socks, lounge wear, and underwear in both product assortment and in the number of retailers that carry Puma,” said Isaac Ash, founder at ULAC.

He observed, “Addition of children's apparel to our lines will allow a seamless integration in the design and development of apparel and legwear, and offer retailers a more comprehensive buying experience.”

ULAC is a New York based entity that designs, manufactures, markets, and distributes legwear and apparel to some of the world's leading retailers and has nine highly-recognized licensed brands.

While, Puma offers performance and sport-inspired lifestyle products in categories such as football, running, training and fitness, golf, and motorsports.

It also engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. (AR)

Fibre2fashion News Desk - India

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