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Jabong.com to open technology lab for innovative marketing
Jan '15
Jabong.com, one of India’s leading online fashion retailers, is set to launch its first technology lab in India, with an aim to use innovation across multiple platforms, including search, data, and marketing, The Economic Times reported.

The company will be launching its first ‘Jabong Lab’ in Bangalore this week, and is expected to hire about 100 employees with strong technology credentials, to work across multiple projects such as personalisation, platform architecture, and promotions, among others. About 25 people have already been hired.

The latest initiative by the fashion portal is in line with the strategy of other ecommerce companies that are increasingly banking on technology to strengthening their core backend and supply chain operations and building big data platforms, in order to get greater insights into consumer behaviour.

According to media reports, Jabong has held talks to be acquired by global online retailer Amazon for about US$1.2 billion.

Jabong’s parent Rocket Internet, along with Swedish strategic investor Investment AB Kinnevik, has also announced that it plans to combine its top fashion ecommerce businesses, to create a new global fashion ecommerce group.

The company’s revenue tripled to Rs 438 crore in the year to March 2014, compared to the previous fiscal, while losses narrowed by about 8 per cent to Rs 293.4 crore over the same period, according to documents filed with the Registrar of Companies.

The Indian fashion and lifestyle ecommerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 1,50,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends. (GK)

Fibre2fashion News Desk - India

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