Home / Knowledge / News / Apparel/Garments / Flipkart opens exclusive online store for Banarasi sarees
Flipkart opens exclusive online store for Banarasi sarees
13
Jan '15
Flipkart.com, India’s leading ecommerce marketplace, has announced the launch of an exclusive online store for Banarasi sarees, in association with DC handlooms, Ministry of Textiles, as a joint effort with the ministry to offer Indian weavers the platform to reach out to a larger set of audience, Business Standard reported.

In September 2014, Flipkart tied up with the local Varanasi weavers as a part of the ‘Flipkart Karigaar Ke Dwaar’ initiative. Furthering the aim to enable weavers, the exclusive online Banarasi handloom saree store will house a wide range of weaves from the weavers in Varanasi and other parts of the country.

According to reports, the sarees will be priced between Rs.3,999 to Rs.15,999. The store will focus on creating a national platform for the weavers to showcase their unique craftsmanship. Every saree would have the handloom trademark tag attached. Select weaves like Kanchipuram, Chanderi, Pithani, and Bandhej will be added to the store.

Banarasi saris are saris made in Varanasi, a city which is also called Benares or Banaras. The saris are among the finest saris in India and are known for their gold and silver brocade or zari, fine silk, and opulent embroidery.

Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands. Flipkart, currently 20000 people strong, has 26 million registered users clocking over 8 million daily visits. Flipkart’s technology has enabled it to deliver 5 million shipments per month – and this number’s only growing. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search