Home / Knowledge / News / Apparel/Garments / Woolmark logo to be seen on more diverse range of products
Woolmark logo to be seen on more diverse range of products
19
Jan '15
Following a review of The Woolmark Company’s Licensing Program and specifications, the Woolmark and Woolmark Blend logos will be seen on a more diverse range of products.

More sport, outdoor, casual, denim and wool-filled products are examples of where wool has been used in new products in recent years, which has made The Woolmark Company evolve its strategy.

The development is one of the most significant changes for the Woolmark brand since the development of the Wool Blend logo in the early 1990s.

The introduction of a new specification and sub-brand ‘Australian Merino Wool’ certifies both garment quality and fibre origin and promotes the fibre of Australia’s woolgrowers to an international audience.

Products must have an average maximum fibre micron of 19.75µm and wool sale certificates must be submitted to The Woolmark Company as proof of origin.

This brand is only available for pure wool products and is supported by a stock range of tickets and labels for garments.

The Woolmark Company continues to work to provide specialised support to the branding of Merino wool-containing apparel.

Wool-filled apparel products are important in the sports and outdoor markets and have traditionally been dominated by synthetics or feather and down products.

The introduction of a new Woolmark specification for wool-filled products allows for manufacturers and garment makers to carry the Woolmark or Woolmark Blend logo on qualifying wool-filled apparel.

With the increasing trend of casualization, The Woolmark Company has established a Contemporary category, further cementing wool’s rightful place as a modern, contemporary fibre.

In line with this, new Wool Containing Denim specifications have been established for machine washable or machine wash and tumble dry wool denim products.

The Woolmark, Woolmark Blend or Wool Blend logos may be applied to suitable qualifying products and a range of stock tickets and labels are available for garments.

The interiors sector will also see changes. The minimum wool content for Interiors and Floorcovering products using the Woolmark Blend logo has been reduced from 80 per cent to 50 per cent.

This means the same minimum wool content for all products, whether interiors and apparel, using the Woolmark Blend logo.

"These changes to Licensing Program represent positive movements into new areas of the wool industry, and affect both the apparel and interior textiles industries," explained AWI CEO, Stuart McCullough.

He added. “By reducing the minimum wool content it is hoped more interior companies will qualify to become Woolmark licensees and we will see more wool products on the shelf.” (AR)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Courtesy: Invista

Textiles | On 24th May 2018

Invista moves ahead with Texas technology upgrade project

Invista, a leader in chemical intermediates and fibres, is at the...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urmil Arya

Sushila International, a well established textile organisation established ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search