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Tommy Hilfiger launches innovative digital sales showroom
Jan '15
Tommy Hilfiger, owned by Phillips-Van Heusen (PVH) Corporation, one of the leading American garment companies, has launched an innovative digital sales showroom, located at its global headquarters in Amsterdam, the Netherlands.

The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools, and brand content in one seamless touchscreen interface, according to a press release.

Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as colour, offerings, and size ranges.

The interactive interface allows for in-depth discussions on styling, merchandising, and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.

Daniel Grieder, CEO, Tommy Hilfiger said, “Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. The showroom concept completely changes the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience.”

The showroom concept also supports Tommy Hilfiger’s ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping.

With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. (GK)

Fibre2fashion News Desk - India

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