Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger launches innovative digital sales showroom
Tommy Hilfiger launches innovative digital sales showroom
27
Jan '15
Tommy Hilfiger, owned by Phillips-Van Heusen (PVH) Corporation, one of the leading American garment companies, has launched an innovative digital sales showroom, located at its global headquarters in Amsterdam, the Netherlands.

The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools, and brand content in one seamless touchscreen interface, according to a press release.

Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as colour, offerings, and size ranges.

The interactive interface allows for in-depth discussions on styling, merchandising, and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.

Daniel Grieder, CEO, Tommy Hilfiger said, “Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. The showroom concept completely changes the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience.”

The showroom concept also supports Tommy Hilfiger’s ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping.

With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search