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Ispo Munich 2015 sees close to 80,000 visitors
Feb '15
Ispo Munich 2015, a trade fair for the sports business, which ran from February 5-8, saw close to 80,000 professionals visiting the fair from more than 100 countries.

The show saw increasing number of visitors from China, Turkey, Spain, Great Britain and Northern Ireland as well as the USA.

For four days, 2,585 exhibitors presented innovative sports equipment and sportswear fashions on 104,940 square meters of exhibit space.

Ispo said the Outdoor and Health & Fitness segments experienced enormous growth, with topics like “Health & Fitness” as well as “Wearable Technologies” reflecting the spirit of the times.

Klaus Dittrich, chairman at Messe München GmbH said, “Health & Fitness is an important growth market.

“Since last year we have dedicated an entire exhibit hall to this trend to take into account the growing health consciousness in our society,” he added.

“This creates new potential for the sports industry and the extremely positive feedback from exhibitors and visitors, shows that we have made the right decision,” he noted.

According to the organisers, in a poll around 75 per cent rated Ispo Munich excellent to very good and another 24 per cent ranked the event as good.

“The majority expressed their belief that the exhibition will once again gain even more importance in the coming twelve months,” Messe Munchen informed.

The redesigned Ispo Brandnew Village was very well received and featured an exhibit with the best newcomer products, which was honoured with the Ispo Brandnew Award.

Representatives of the EU Commission came to the trade fair on invitation by the Federation of the European Sporting Goods Industry (FESI).

At the trade show, members of the EU Commission announced plans to launch the first ever Europe-wide ‘Week of Sports’, highlighting the increasing health consciousness in the society.

The new initiative “Dein Winter. Dein Sport” or “Your Winter. Your Sport” was introduced at the sport industry show.

Three ski sports trade associations collaborated and strived to promote winter sports more actively and to tap new target groups at the program.

Former and active top winter sport athletes, among them Magdalena Neuner, Uschi Disl, Martina Ertl-Renz, Anni Friesinger, Felix Neureuther and Markus Wasmeier supported the campaign.

Considering that demand for sporting goods is also increasing in China, Messe München said it will hold a second event in addition to Ispo Beijing under the name of Ispo Shanghai.

The new exhibition will be held from July 2 to 4 at the Shanghai New International Expo Center (SNIEC) and will focus on Fitness, Water Sports and Sportstyle in addition to Outdoor and Action.

“To date more than 300 brands have confirmed their participation, among them well-known brands like Camelbak, Fjällräven, Mammut and Toread,” Messe Munich said.

Messe Munich also announced that the 2016 edition of Ispo Munich will be held from January 24 to 27, 2016 in its usual weekday slot from Sunday to Wednesday. (AR)

Fibre2fashion News Desk - India

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