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Ford and Redress host sustainable design challenge at HKFW
Feb '15
Ten emerging designers from UK, Denmark, France and Sweden showcased an array of clothing made using various auto parts including seat upholsteries at a design challenge held as part of the fall/winter edition of Hong Kong Fashion Week.

Aiming to highlight sustainable design in fashion and automotive industries, the showcase was the result of a collaborative venture between local environmental sustainability promoting NGO, Redress, and American multinational automaker Ford.

The Redress Forum: Ford Design Challenge participants created dresses, jackets and skirts crafted from recycled sustainable materials used in new Ford cars and residual wastes gathered from vehicle production processes.

Commenting on the collections, Emily Lai, manager, colour and materials design, Ford Asia Pacific, said in a media statement, “Sustainability is a key element of Ford design and it is tremendously exciting to see material from our cars given a new lease of life on the catwalk. Designers have the power to affect environmental waste through their designs and the design process, and can minimise this total impact through the creative use of materials and other innovations. All the creations we have seen are innovative and thought-provoking, and we applaud each participant for rising to the challenge.”

Talking about the objective of the event, Christina Dean, founder and CEO, Redress, said, “Waste-to-landfill is a big issue our planet faces and we at Redress work to raise awareness about how we can reduce this. The Redress Forum: Ford Design Challenge was a great demonstration of how sustainable design thinking is as relevant for fashion as it is for the automotive industry.”

The design competition winner Amandah Andersson used felt and cloth from Mondeo and Kuga seats to reate her winning ensemble. (PB)

Fibre2fashion News Desk - India

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