Home / Knowledge / News / Apparel/Garments / Ford and Redress host sustainable design challenge at HKFW
Ford and Redress host sustainable design challenge at HKFW
27
Feb '15
Ten emerging designers from UK, Denmark, France and Sweden showcased an array of clothing made using various auto parts including seat upholsteries at a design challenge held as part of the fall/winter edition of Hong Kong Fashion Week.

Aiming to highlight sustainable design in fashion and automotive industries, the showcase was the result of a collaborative venture between local environmental sustainability promoting NGO, Redress, and American multinational automaker Ford.

The Redress Forum: Ford Design Challenge participants created dresses, jackets and skirts crafted from recycled sustainable materials used in new Ford cars and residual wastes gathered from vehicle production processes.

Commenting on the collections, Emily Lai, manager, colour and materials design, Ford Asia Pacific, said in a media statement, “Sustainability is a key element of Ford design and it is tremendously exciting to see material from our cars given a new lease of life on the catwalk. Designers have the power to affect environmental waste through their designs and the design process, and can minimise this total impact through the creative use of materials and other innovations. All the creations we have seen are innovative and thought-provoking, and we applaud each participant for rising to the challenge.”

Talking about the objective of the event, Christina Dean, founder and CEO, Redress, said, “Waste-to-landfill is a big issue our planet faces and we at Redress work to raise awareness about how we can reduce this. The Redress Forum: Ford Design Challenge was a great demonstration of how sustainable design thinking is as relevant for fashion as it is for the automotive industry.”

The design competition winner Amandah Andersson used felt and cloth from Mondeo and Kuga seats to reate her winning ensemble. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search