Home / Knowledge / News / Apparel/Garments / Ford and Redress host sustainable design challenge at HKFW
Ford and Redress host sustainable design challenge at HKFW
27
Feb '15
Ten emerging designers from UK, Denmark, France and Sweden showcased an array of clothing made using various auto parts including seat upholsteries at a design challenge held as part of the fall/winter edition of Hong Kong Fashion Week.

Aiming to highlight sustainable design in fashion and automotive industries, the showcase was the result of a collaborative venture between local environmental sustainability promoting NGO, Redress, and American multinational automaker Ford.

The Redress Forum: Ford Design Challenge participants created dresses, jackets and skirts crafted from recycled sustainable materials used in new Ford cars and residual wastes gathered from vehicle production processes.

Commenting on the collections, Emily Lai, manager, colour and materials design, Ford Asia Pacific, said in a media statement, “Sustainability is a key element of Ford design and it is tremendously exciting to see material from our cars given a new lease of life on the catwalk. Designers have the power to affect environmental waste through their designs and the design process, and can minimise this total impact through the creative use of materials and other innovations. All the creations we have seen are innovative and thought-provoking, and we applaud each participant for rising to the challenge.”

Talking about the objective of the event, Christina Dean, founder and CEO, Redress, said, “Waste-to-landfill is a big issue our planet faces and we at Redress work to raise awareness about how we can reduce this. The Redress Forum: Ford Design Challenge was a great demonstration of how sustainable design thinking is as relevant for fashion as it is for the automotive industry.”

The design competition winner Amandah Andersson used felt and cloth from Mondeo and Kuga seats to reate her winning ensemble. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search