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Jabong launches curated fashion, Jabong Boutique
Mar '15
Indian online shopping destination Jabong has introduced a new assortment of specially curated fashion clothing sourced from boutiques across the country under Jabong Boutique, a section that aims to serve as a platform for small businesses to showcase their creations.

In a bid to make fashion accessible to the continuously evolving consumers, the e-commerce site’s newly launched section offers exclusive limited-edition pieces ranging from apparel and swimwear to exquisite handmade footwear.

Commenting on the launch in a press release, Praveen Sinha, MD and co-founder of the company, said “At Jabong, we always aim to take fashion to the next level and provide customers with a unique shopping experience. Our goal has always been to become a one-stop shop for our customers and with the launch of boutique on the website we aim to reach new heights. We are very excited about this new offering at Jabong and hope to create success with it.”

The section offers brands like Lacquer embassy (urbane menswear), Krazy Kaleido (digital print collection with easy silhouettes), Rinku Sobti (contemporary womenswear), Nidhi Munim (luxury sophisticated swimwear), Boho to Soho (handpicked collection crafted in US and UK), Inayat (women’s label by Preeti Ahuja), Kalista (fusionwear), Parul Grover (bridalwear and anarkalis), Uttama Bhatt (ethnicwear), Oh Baby (childrenswear) and Los Angeles-designed, organic cotton made, scented Spanish footwear line Scentra.

In addition to the aforementioned names, an exotic apparel collection, hand-painted with the popular Madhubani art from Mithilia, Bihar has also formed a part of Jabong Boutique's offering. The label is owned by Sarika Mehtu and Sanya Prasad. (PB)

Fibre2fashion News Desk - India

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