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IndiVillage to create online content for Snapdeal sellers
Mar '15
Sellers on Snapdeal will now be able to outsource online services like image tagging, transcription and content development for product description in a more cost-effective and easy manner, thanks to a newly signed partnership between the digital marketplace and rural BPO IndiVillage.

In a bid to make its business more inclusive and offer the small-scale enterprises with affordable business options, the web retailer, through this new collaborative venture, will help in creating employment and skill development opportunities for people in rural areas.

Speaking about the collaboration in a press statement, Kunal Bahl, co-founder and CEO of the online shopping site, said, “We are constantly looking at partnerships that let us marry our business goals while creating quantum impact for our country and society. Rural India has immense talent in very large numbers that can be unlocked by companies like ours and thus, giving us the opportunity to make our growth story more inclusive.”

Commenting on the same, Ravi Machani, founder and CEO of IndiVillage, stated, “We believe that participation from a young technology leader like Snapdeal will intensify the cause of digital inclusion and community development in rural India”.

“The rural youth wait for their fair share of opportunity after three decades of Indian urban success. India has 600, 00 villages and all we need is 600,000 entrepreneurs to each adopt a village. What we look for is chance, not charity. We are the pioneers of adopting a virtuous cycle that feeds itself from enable, earn to empower,” he adds.

The for-profit social enterprise IndiVillage provides training and employment on information technology functions like data entry operations, online cataloguing, content management, image tagging and transcription services among others. (PB)

Fibre2fashion News Desk - India

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