Home / Knowledge / News / Apparel/Garments / Rhiannon Hunt's flexible designs win 1st SCAP ELC Award
Rhiannon Hunt's flexible designs win 1st SCAP ELC Award
13
Mar '15
The Chelsea College of Art and Design graduate Rhiannon Hunt has picked up the inaugural SCAP Extending the Life of Clothes Design Award (SCAP ELC Award), a trophy that recognises unique fashionable yet saleable ideas which ensure longevity of garments.

The designer was chosen for her functionally flexible designs which allow wearers to easily adjust the size, fit, style or length of each garment themselves. The apparels were sewn together using traditional methods, including box pleats, panels, waistbands and hemlines, all joined with detachable fastenings.

Commenting on her win in a press statement, Rhiannon said, “I’m absolutely delighted to win this award. I’m so passionate about sustainable design. We have to start changing people’s perceptions of sustainable fashion if we’re to see it become the norm. I hope this award will be a springboard for me, helping me reach my goals and encourage the industry to think and act differently for the sake of our environment.”

Greg Tufnell, chairman of HGA Group and award judge, said, “Rhiannon's concept and presentation stood out for several reasons. In particular the very considered, detailed and knowledgeable approach combined with her clear passion and commitment to the cause set her apart from the entries.”

Besides Rhiannon, the event also commended Valerie Goode’s project which helps in extending professional women’s clothes’ life. The end-to-end initiative focuses on environment-friendly dyeing of silks, using smart, made-to-measure sustainable tailoring alongside a repair and alteration service.

“I greatly admired the fact that Valerie had taken her concept and started and funded her own business in order to take the concept forward. Valerie demonstrated a good grasp of what the business was trying to achieve and her designs really stood out,” explains Tufnell.

The organisation behind the Sustainable Clothing Action Plan (SCAP) and Love Your Clothes, WRAP’s research demonstrates that the biggest opportunity to tackle the environmental impacts of clothing is by extending a product’s active life which thereby can reduce the carbon, water and waste footprints by 20 to 30 per cent each, and save around £5 billion worth of the resources used to supply, launder and dispose of clothing. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search