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Rhiannon Hunt's flexible designs win 1st SCAP ELC Award
Mar '15
The Chelsea College of Art and Design graduate Rhiannon Hunt has picked up the inaugural SCAP Extending the Life of Clothes Design Award (SCAP ELC Award), a trophy that recognises unique fashionable yet saleable ideas which ensure longevity of garments.

The designer was chosen for her functionally flexible designs which allow wearers to easily adjust the size, fit, style or length of each garment themselves. The apparels were sewn together using traditional methods, including box pleats, panels, waistbands and hemlines, all joined with detachable fastenings.

Commenting on her win in a press statement, Rhiannon said, “I’m absolutely delighted to win this award. I’m so passionate about sustainable design. We have to start changing people’s perceptions of sustainable fashion if we’re to see it become the norm. I hope this award will be a springboard for me, helping me reach my goals and encourage the industry to think and act differently for the sake of our environment.”

Greg Tufnell, chairman of HGA Group and award judge, said, “Rhiannon's concept and presentation stood out for several reasons. In particular the very considered, detailed and knowledgeable approach combined with her clear passion and commitment to the cause set her apart from the entries.”

Besides Rhiannon, the event also commended Valerie Goode’s project which helps in extending professional women’s clothes’ life. The end-to-end initiative focuses on environment-friendly dyeing of silks, using smart, made-to-measure sustainable tailoring alongside a repair and alteration service.

“I greatly admired the fact that Valerie had taken her concept and started and funded her own business in order to take the concept forward. Valerie demonstrated a good grasp of what the business was trying to achieve and her designs really stood out,” explains Tufnell.

The organisation behind the Sustainable Clothing Action Plan (SCAP) and Love Your Clothes, WRAP’s research demonstrates that the biggest opportunity to tackle the environmental impacts of clothing is by extending a product’s active life which thereby can reduce the carbon, water and waste footprints by 20 to 30 per cent each, and save around £5 billion worth of the resources used to supply, launder and dispose of clothing. (PB)

Fibre2fashion News Desk - India

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