Home / Knowledge / News / Apparel/Garments / Apparel label Joe Fresh's founder Mimran steps down
Apparel label Joe Fresh's founder Mimran steps down
Mar '15
Apparel brand Joe Fresh’s creative director Joe Mimran has stepped down and made way for current Joe Fresh president, Mario Grauso, who will take over the reins of the brand.

A statement from Loblaw Companies which owns the apparel label added that Joe Mimran remains founder and brand ambassador, Canadian media reported.

The statement quoted Mimran as saying, "It has been a remarkable journey since we launched Joe Fresh in 2006 and I am proud of what we have accomplished in these years."

"As we have grown into one of Canada's leading apparel brands, our focus has always been on fulfilling the needs of our customers offering great style at a great price,” he added.

"As I step back from my day-to-day responsibilities, I am happy to pass the baton to Mario and his team, experienced hands committed to our shared vision,” he observed.

Mario Grauso said the brand is poised to take advantage of exciting opportunities in new product categories and global markets.

"As Joe steps away from his day-to-day role at Joe Fresh, we remain committed to the brand's core philosophy of creating clothes with great style and great value,” Grauso too added by saying.

Grocery giant Loblaw Companies debuted the low-priced private-label collection in 2006 with Joe Mimran overlooking the brand's design.

Joe Fresh is available in more than 340 retail locations, including 16 exclusive and studio stores, and also operates six exclusive stores in the US. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search