Home / Knowledge / News / Apparel/Garments / Korean outdoor apparel brand Nepa turns aggressive
Korean outdoor apparel brand Nepa turns aggressive
10
Apr '15
Nepa, a Korean marketer of outdoor apparels plans to achieve revenue of 1.3 trillion won or $1.2 billion from the domestic as well as overseas markets by 2020 through aggressive marketing.

President of Nepa, Park Chang-Kun while sharing the Nepa 2020 vision document said, “We will become a global outdoor garment brand through investing aggressively in the next few years.”

Following insistent growth attained in the last few years, the Korean outdoor apparel market has stagnated in the last one year, prompting brands like Nepa to market aggressively and tap overseas markets.

According to Chang-Kun, they will achieve sales of 800 billion won or $737 million from the Nepa brand, 300 billion won or $276 million in Isenberg and Nepa Kids and 200 billion won or $184 million from overseas markets.

“In order to do so, the company will invest a total of 290 billion won or $267 million to strengthen its apparel designing capabilities,” Korean media reported.

Nepa will develop innovative and creative clothing products and accessories in partnership with its design studio in London and alongside also open a design studio in France.

The apparel marketer will recruit fashion designers with experience of working with global fashion brands and develop new fabrics materials in cooperation with Seoul National University Fashion Lab.

It has plans to open 500 stores in Europe and China by 2020 and is scheduled to open its first European flagship store in France in July and will be the first to do so from the Korean outdoor garment sector.

Chang-Kun also said that Nepa will partner with a company in China to develop, manufacture and market, with the first of its Chinese stores scheduled to open in Beijing and Shanghai in 2016. (AR)

Fibre2fashion News Desk - India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search