Home / Knowledge / News / Apparel/Garments / Q1 retail sales climb 2.9% at apparel marketer Tom Tailor
Q1 retail sales climb 2.9% at apparel marketer Tom Tailor
17
Apr '15
Retail sales at German apparel marketer Tom Tailor Group climbed 2.9 per cent year over year to €131.3 million in the first quarter of 2015, driven by sales at its Bonita brand.

“In addition, the Tom Tailor brand too benefited from robust e-commerce demand in March,” Tom Tailor Group said in a press release.

On a like-for-like basis, Tom Tailor Group posted a sales increase of 1.8 per cent and in the process outperformed the German textile market, which suffered a 5 per cent sales drop in the first quarter.

However, for the Tom Tailor brand, the weaker trend in retail in the fourth quarter of 2014 carried over to the beginning of the year although an upward movement was seen in March.

“The positive performance of Tom Tailor brand in retail in March could however not fully offset the weaker sales in the previous months,” the apparel marketer added.

The retail business closed the first quarter with a 0.5 per cent decline in sales, while on a like-for-like basis, the decline was higher at 4.6 per cent from the same quarter of previous year.

Bonita brand however showed a highly satisfactory trend in the first quarter of 2015 and sales rose by 5.8 per cent as compared to the prior-year quarter and grew at 7.4 per cent on a like-for-like basis.

“Factors behind this trend were the positive effects of the improved design and product quality, the shorter procurement times and targeted promotions in January,” it explained.

“This resulted in a gross profit margin of 65.6 per cent in the first quarter of 2014, which although was below the previous year's level at 69.3 per cent.

"Tom Tailor Group stood out positively with its results in the retail segment despite the subdued market development and grew in the first quarter on a like-for-like basis,” CEO Dieter Holzer said.

"The favourable development at Bonita shows that our strategic and operational measures are paying off, and that Bonita is back on track for sustainable growth," he too added.

Tom Tailor Group is an international fashion and lifestyle company offering fashionable casual wear and accessories in the medium price range under various brands.

The collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries via its wholesale and retail segments.

Bonita, one of Germany's leading fashion brand producers and retailers, has been part of the Tom Tailor Group since August 2012 and sells women's and men's wear collections for the over 40 age group.

The Group operates 1,402 of its own stores as of March 2015. 1,014 of these are of Bonita and 388 are Tom Tailor stores.

The Tom Tailor brand is also sold via wholesale partners and also through 206 franchise stores, 2,722 shop-in-shops and around 9,800 multi-label points of sale. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search