Home / Knowledge / News / Apparel/Garments / Q1 retail sales climb 2.9% at apparel marketer Tom Tailor
Q1 retail sales climb 2.9% at apparel marketer Tom Tailor
17
Apr '15
Retail sales at German apparel marketer Tom Tailor Group climbed 2.9 per cent year over year to €131.3 million in the first quarter of 2015, driven by sales at its Bonita brand.

“In addition, the Tom Tailor brand too benefited from robust e-commerce demand in March,” Tom Tailor Group said in a press release.

On a like-for-like basis, Tom Tailor Group posted a sales increase of 1.8 per cent and in the process outperformed the German textile market, which suffered a 5 per cent sales drop in the first quarter.

However, for the Tom Tailor brand, the weaker trend in retail in the fourth quarter of 2014 carried over to the beginning of the year although an upward movement was seen in March.

“The positive performance of Tom Tailor brand in retail in March could however not fully offset the weaker sales in the previous months,” the apparel marketer added.

The retail business closed the first quarter with a 0.5 per cent decline in sales, while on a like-for-like basis, the decline was higher at 4.6 per cent from the same quarter of previous year.

Bonita brand however showed a highly satisfactory trend in the first quarter of 2015 and sales rose by 5.8 per cent as compared to the prior-year quarter and grew at 7.4 per cent on a like-for-like basis.

“Factors behind this trend were the positive effects of the improved design and product quality, the shorter procurement times and targeted promotions in January,” it explained.

“This resulted in a gross profit margin of 65.6 per cent in the first quarter of 2014, which although was below the previous year's level at 69.3 per cent.

"Tom Tailor Group stood out positively with its results in the retail segment despite the subdued market development and grew in the first quarter on a like-for-like basis,” CEO Dieter Holzer said.

"The favourable development at Bonita shows that our strategic and operational measures are paying off, and that Bonita is back on track for sustainable growth," he too added.

Tom Tailor Group is an international fashion and lifestyle company offering fashionable casual wear and accessories in the medium price range under various brands.

The collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries via its wholesale and retail segments.

Bonita, one of Germany's leading fashion brand producers and retailers, has been part of the Tom Tailor Group since August 2012 and sells women's and men's wear collections for the over 40 age group.

The Group operates 1,402 of its own stores as of March 2015. 1,014 of these are of Bonita and 388 are Tom Tailor stores.

The Tom Tailor brand is also sold via wholesale partners and also through 206 franchise stores, 2,722 shop-in-shops and around 9,800 multi-label points of sale. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search