Home / Knowledge / News / Apparel/Garments / Now, Shoefitr a part of Amazon
Now, Shoefitr a part of Amazon
22
Apr '15
Screen shot of Shoefitr website
Screen shot of Shoefitr website
E-commerce major Amazon has acquired Shoefitr, a startup based in Pittsburgh that offers 3D technology to help online shoe buyers ensure an accurate fit, according to media reports in the US.

Shoefitr uses 3D technology to scan the inside of shoes. It then shows shoppers how a particular shoe will fit, and recommends the best size. The idea is to reduce the significant number of returns and misfits in the online shoe buying industry.

The acquisition would mark the latest push into shoes for Amazon, which acquired Zappos in 2009.

The purchase price hasn’t been reported by either company. Shoefitr, which has raised $1.3 million in funding, has worked with retailers including Nordstrom and REI. Amazon hasn’t commented on the reports.

Shoefitr is likely to relocate to Amazon’s Seattle headquarters, the reports said.

It is not known how Amazon plans to utilise its new acquisition. There is speculation whether Amazon will implement the Shoefitr tech itself directly on its own site or integrate it into Zappos subsidiary, or both? It is also unclear is whether Shoefitr will continue to work with its existing customers such as Nordstrom, Cole Haan, REI and others. (SH)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search