Shoefitr uses 3D technology to scan the inside of shoes. It then shows shoppers how a particular shoe will fit, and recommends the best size. The idea is to reduce the significant number of returns and misfits in the online shoe buying industry.
The acquisition would mark the latest push into shoes for Amazon, which acquired Zappos in 2009.
The purchase price hasn’t been reported by either company. Shoefitr, which has raised $1.3 million in funding, has worked with retailers including Nordstrom and REI. Amazon hasn’t commented on the reports.
Shoefitr is likely to relocate to Amazon’s Seattle headquarters, the reports said.
It is not known how Amazon plans to utilise its new acquisition. There is speculation whether Amazon will implement the Shoefitr tech itself directly on its own site or integrate it into Zappos subsidiary, or both? It is also unclear is whether Shoefitr will continue to work with its existing customers such as Nordstrom, Cole Haan, REI and others. (SH)
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