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WFSGI hires Helen Ford as senior executive director, Asia
May '15
Helen Ford
Helen Ford
The World Federation of the Sporting Goods Industry (WFSGI) has set-up its regional Asian office in Hong Kong and has appointed Helen Ford as the senior executive director, WFSGI Asia.

Helen Ford has joined the WFSGI on April 1, 2015 and will be responsible for further developing WFSGI services to manufacturers and brands in the Asian region and to intensify the relationship with their Asian and Oceania national and regional federations.

She holds a MBA degree in Human Resources, has extensive experience in procurement, supply chain operations, partner management and corporate responsibility, and knows the sporting goods industry well. Helen has previously worked at Pentland Brands plc where she developed a global team to support business strategies and objectives in ethical trade, focused on responsible design and production of Pentland’s products and developed the CR communications strategy. Prior to joining WFSGI, Helen held a senior position in Li & Fung, according to a WFSGI press release.

Robbert de Kock, WFSGI secretary general said, “In Helen we have found a highly competent person who will lead the integration of the Asia office and services into WFSGI global roles, tasks and services. She will develop local programmes with global concerns and programmes arising from local concerns targeted for manufacturers, brands and retailers.”

Helen Ford said, “I am very much looking forward to my new role. I will evaluate the needs of the manufacturers and brands in Asia in order to better deliver new and relevant services for Asian manufacturers and companies.”

WFSGI was founded in 1978 and is the world authoritative body for the sports industry, officially recognized by the International Olympic Committee (IOC) as the industry representative within the Olympic family.

The WFSGI is an independent, non-profit and non-governmental association formed by sports brands, manufacturers, suppliers, retailers, national federations, and other sporting goods industry related businesses. (GK)

Fibre2fashion News Desk - India

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