Home / Knowledge / News / Apparel/Garments / WFSGI hires Helen Ford as senior executive director, Asia
WFSGI hires Helen Ford as senior executive director, Asia
May '15
Helen Ford
Helen Ford
The World Federation of the Sporting Goods Industry (WFSGI) has set-up its regional Asian office in Hong Kong and has appointed Helen Ford as the senior executive director, WFSGI Asia.

Helen Ford has joined the WFSGI on April 1, 2015 and will be responsible for further developing WFSGI services to manufacturers and brands in the Asian region and to intensify the relationship with their Asian and Oceania national and regional federations.

She holds a MBA degree in Human Resources, has extensive experience in procurement, supply chain operations, partner management and corporate responsibility, and knows the sporting goods industry well. Helen has previously worked at Pentland Brands plc where she developed a global team to support business strategies and objectives in ethical trade, focused on responsible design and production of Pentland’s products and developed the CR communications strategy. Prior to joining WFSGI, Helen held a senior position in Li & Fung, according to a WFSGI press release.

Robbert de Kock, WFSGI secretary general said, “In Helen we have found a highly competent person who will lead the integration of the Asia office and services into WFSGI global roles, tasks and services. She will develop local programmes with global concerns and programmes arising from local concerns targeted for manufacturers, brands and retailers.”

Helen Ford said, “I am very much looking forward to my new role. I will evaluate the needs of the manufacturers and brands in Asia in order to better deliver new and relevant services for Asian manufacturers and companies.”

WFSGI was founded in 1978 and is the world authoritative body for the sports industry, officially recognized by the International Olympic Committee (IOC) as the industry representative within the Olympic family.

The WFSGI is an independent, non-profit and non-governmental association formed by sports brands, manufacturers, suppliers, retailers, national federations, and other sporting goods industry related businesses. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search