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Fashion bosses take stock of new challenges
04
May '15
Industry leaders from fashion and apparel sector met at the Institute of Apparel Management (IAM) in Gurgaon at the weekend to discuss new innovations, techniques and workforce required to meet the need of this industry in the current digital scenario.

Fashion leaders like, Virender Uppal, chairman of apparel export promotion council (AEPC) , Dr Darlie Koshy, DG & CEO, IAM & apparel training and design centre (ATDC), Rahul Mehta, VC IAM and chief of the Tirupur exporters association (TEA) Dr. A Sakthivel were among those who participated in the discussions.

A statement by IAM said the agenda of the meeting was to highlight growing influence of e-commerce and m-commerce in mainstream fashion. In tandem with the government’s ‘Make-in-India’ campaign, the meeting discussed ways to cultivate skill sets to meet upcoming challenges in the country’s fashion sector.

The meeting also discussed new formats of e-tailing, presentation in virtual and digital world, artificial intelligence and new consumption patterns.

IAM is bringing in a next generation programme to encourage conventional designers and fashion students. It has decided to introduce special feature so that more migration can take place from physical skilled jobs to new virtual communities, the statement said.

AEPC chairman Uppal said his organization will support student scholarships and other ideas for students from NIFT and NID.

IAM is introducing a programe in fashion retailing and digital marketing and two PG certificate program in fashion styling and digital photography this year.

“E-tailing these the new generation program will bring cutting edge manpower for e-commerce/m-commerce and digital workplaces,” said Dr. Darlie Koshy, DG and CEO, IAM & ATDC.

According to the statement, IAM plans to hold a CEOs’ conclave in October this year to focus on the ‘Make in India’ campaign, innovative ideas, new technologies changing consumer interests and global trade pattern with more sustainable output. (SH)

Fibre2fashion News Desk - India

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