Home / Knowledge / News / Apparel/Garments / Skechers overtakes Adidas to reach 2nd place in US
Skechers overtakes Adidas to reach 2nd place in US
May '15
Athletic footwear maker Skechers has cited reports in The Wall Street Journal and Money.com that said the company has moved ahead of competing footwear brands Adidas, New Balance and Asics to secure the number two brand share position in the US sports footwear market for the first quarter 2015.

“Throughout the past year Skechers has focused on product development, compelling marketing, and an aggressive growth strategy that has propelled our brand, and we’re pleased to see our athletic footwear has been so well-received by US consumers,” said Skechers president Michael Greenberg in a statement.

“Earlier this month, Skechers’ stock rose above $100 per share for the first time in the company’s history and we’re aiming to keep this momentum going with a diverse product line that appeals to a broad consumer audience. The global success of our walking and casual athletic footwear is driving this business growth, as well as our performance running shoes worn by elite athletes around the world, and even our flashy and colorful sport footwear collections that appeal to children and teens. Sneakers are hotter than ever in the US market and in retail stores around the world, so Skechers will continue to deliver fresh and innovative athletic footwear designs that consumers love to wear,” he said.

SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear. ((SH)

Fibre2fashion News Desk – India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Textiles | On 27th Oct 2016

Fischer Konzept installs sixth Zünd digital cutter

Fischer Konzept, German developers of individual packaging solutions...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search