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Skechers overtakes Adidas to reach 2nd place in US
29
May '15
Athletic footwear maker Skechers has cited reports in The Wall Street Journal and Money.com that said the company has moved ahead of competing footwear brands Adidas, New Balance and Asics to secure the number two brand share position in the US sports footwear market for the first quarter 2015.

“Throughout the past year Skechers has focused on product development, compelling marketing, and an aggressive growth strategy that has propelled our brand, and we’re pleased to see our athletic footwear has been so well-received by US consumers,” said Skechers president Michael Greenberg in a statement.

“Earlier this month, Skechers’ stock rose above $100 per share for the first time in the company’s history and we’re aiming to keep this momentum going with a diverse product line that appeals to a broad consumer audience. The global success of our walking and casual athletic footwear is driving this business growth, as well as our performance running shoes worn by elite athletes around the world, and even our flashy and colorful sport footwear collections that appeal to children and teens. Sneakers are hotter than ever in the US market and in retail stores around the world, so Skechers will continue to deliver fresh and innovative athletic footwear designs that consumers love to wear,” he said.

SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear. ((SH)

Fibre2fashion News Desk – India

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