Home / Knowledge / News / Apparel/Garments / Skechers signs Colin Montgomerie as brand ambassador
Skechers signs Colin Montgomerie as brand ambassador
03
Jun '15
Sports footwear major Skechers has announced that European golf legend, Colin Montgomerie will be the brand ambassador for the Skechers GO GOLF line.

The multi-year partnership will feature the two-time Senior Major winner, winning Ryder Cup captain and eight-time European Order of Merit winner, Montgomerie, in Skechers GO GOLF marketing and advertising campaigns spanning print, digital, outdoor and in-store mediums.

“We are extremely excited to announce the addition of Colin Montgomerie to the Skechers performance division as we continue to expand the Skechers GO GOLF platform,” said Pete Youell, Managing Director, Skechers UK & Ireland. “Partnering with Colin, a true champion and golf legend, is in line with our growth strategy for the performance division and he will play an integral role building our brand awareness amongst the golf community here in the UK, Ireland and across Europe.”

“I’m pleased to be joining Skechers GO GOLF at such an exciting time for the company,” said Montgomerie. “I was not surprised when Skechers entered the golf market as they are known for making comfortable, top quality shoes. I spend a lot of time on my feet, both when I’m playing and when I’m practising, so shoes really matter to me and Skechers GO GOLF products really make a difference to my game.”

This announcement marks the fifth elite, high-profile professional athlete to join the Skechers Performance Division. Montgomerie will be joining the likes of PGA Tour Champion Matt Kuchar, LPGA Pro Belén Mozo, champion marathoner and Olympic medalist, Meb Keflezighi and elite distance runner, Kara Goucher.

Driven by messaging that builds on the success of the award-winning Skechers GOrun and GOwalk platforms, Skechers GO GOLF marketing initiatives will continue to emphasize a grassroots strategy with event sponsorships, product demonstrations and tradeshows to target the professional and recreational golf community.

The success and expansion of the Skechers performance division comes at a time when Skechers USA, Inc. ranks as the second largest sports footwear brand in the US, hitting historical revenues in the first quarter of 2015. (SH)

Fibre2fashion News Desk – India

Must ReadView All

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Textiles | On 23rd Jan 2017

Bombay Dyeing to expand distribution network in Tamil Nadu

Bombay Dyeing, a 137-year old textile manufacturer of the Wadia group ...

Textiles | On 23rd Jan 2017

Textile & clothing trade fair Momad Metrópolis begins Feb 3

Spanish textile and clothing trade fair Momad Metrópolis will be held ...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search