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ABG ties up with Global Brands for Jones New York brand
05
Jun '15
Authentic Brands Group, LLC (ABG), owner of a global portfolio of fashion, sports, celebrity and entertainment brands, and Global Brands Group Holding Limited, one of the world’s leading branded apparel, footwear, fashion accessories, and lifestyle product companies, have announced the signing of a long-term licensing agreement for the iconic American fashion brand, Jones New York.

“We are very pleased to be partnering with Global Brands, as their extensive design expertise, prominent retail relationships, and global distribution capabilities will be instrumental in helping Jones New York reclaim its position as the leading professional, tailored brand,” said Jamie Salter, chairman and CEO of ABG.

The long-term licensing agreement sees Jones New York joining Global Brands’ extensive portfolio of fashion and lifestyle brands. Under the agreement, Global Brands will design, produce, and distribute products across multiple categories including womenswear, menswear, kidswear, accessories, and footwear. ABG is developing an omni-channel marketing strategy to activate the brand with new creative, messaging, and key initiatives across all media channels including social, digital, print, out-of-home, in-store, and public relations.

Bruce Rockowitz, CEO and vice chairman of Global Brands Group Holding Limited, said, “We are delighted to build on our longstanding strategic partnership with ABG, which already includes other strong performing brands such as Juicy Couture and Spyder. Jones New York is a welcome addition to Global Brands’ portfolio, and we are excited to be working with ABG to redefine and expand this enduring classic.”

Recently acquired by ABG, Jones New York is an esteemed American brand renowned for its reputation of excellence in design, quality, and style. With an active and loyal consumer following, the brand currently notches up close to US$1 billion in retail sales across department stores in the US as well as key international markets including Canada, Europe, the Middle East, and Latin America.

The first range of Jones New York products produced in collaboration with Global Brands will launch in Fall 2016. (SH)

Fibre2fashion News Desk – India

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