Home / Knowledge / News / Apparel/Garments / ABG ties up with Global Brands for Jones New York brand
ABG ties up with Global Brands for Jones New York brand
Jun '15
Authentic Brands Group, LLC (ABG), owner of a global portfolio of fashion, sports, celebrity and entertainment brands, and Global Brands Group Holding Limited, one of the world’s leading branded apparel, footwear, fashion accessories, and lifestyle product companies, have announced the signing of a long-term licensing agreement for the iconic American fashion brand, Jones New York.

“We are very pleased to be partnering with Global Brands, as their extensive design expertise, prominent retail relationships, and global distribution capabilities will be instrumental in helping Jones New York reclaim its position as the leading professional, tailored brand,” said Jamie Salter, chairman and CEO of ABG.

The long-term licensing agreement sees Jones New York joining Global Brands’ extensive portfolio of fashion and lifestyle brands. Under the agreement, Global Brands will design, produce, and distribute products across multiple categories including womenswear, menswear, kidswear, accessories, and footwear. ABG is developing an omni-channel marketing strategy to activate the brand with new creative, messaging, and key initiatives across all media channels including social, digital, print, out-of-home, in-store, and public relations.

Bruce Rockowitz, CEO and vice chairman of Global Brands Group Holding Limited, said, “We are delighted to build on our longstanding strategic partnership with ABG, which already includes other strong performing brands such as Juicy Couture and Spyder. Jones New York is a welcome addition to Global Brands’ portfolio, and we are excited to be working with ABG to redefine and expand this enduring classic.”

Recently acquired by ABG, Jones New York is an esteemed American brand renowned for its reputation of excellence in design, quality, and style. With an active and loyal consumer following, the brand currently notches up close to US$1 billion in retail sales across department stores in the US as well as key international markets including Canada, Europe, the Middle East, and Latin America.

The first range of Jones New York products produced in collaboration with Global Brands will launch in Fall 2016. (SH)

Fibre2fashion News Desk – India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search