Fashion athletic wear brand Fabletics unveils men's line

05 Jun '15

3 min read

Premium fashion athletic wear brand Fabletics has launched FL2, a new line of high-performance athletic wear for men.

Alongside it also announced the appointment of Oliver Hudson, brother of co-founder Kate Hudson, as the spokesperson of the new brand.

According to a Fabletics press release, FL2 offers a range of elite workout gear and lifestyle essentials for working out or wearing on their own.

“The built-for-anything apparel stands up to the test, from the first goal to the last mile,” it added.

“Versatile and easy lifestyle staples, like a hooded vest with cool neon accents and slim-fit performance terry sweatpants with contrast details takes one throughout the day in style,” it informed.

FL2 apparel is made using premium fabrics and materials for high performance, lightweight and comfortable pieces.

The signature fabric used in the FL2 line provides four-way stretch for complete mobility, as well as moisture-release technology to keep skin dry.

The clothes also feature UPF fabric, which offers protection against sun exposure and other elements, while strategically-placed performance mesh allows for a breathable, ventilated workout.

Cotton jersey, seamless and performance jersey fabrics are ultra-soft and easy to move in and each piece is designed to keep men cool and feeling more powerful than ever.

Kate Hudson said, “As an athlete and father of three, Oliver embodies the man we are designing for; it made perfect sense for him to be the face of the brand."

"As the father of three active and crazy kids, I need clothes that let me feel comfortable throughout the day, but also have a sense of style," said Oliver Hudson.

"FL2 does just that as it takes me from school drop-offs to my workout, to dinner with my family. I may stink, but damn, I look good," he too added by saying.

"The demand for apparel that can be worn to work out and wear out is not exclusive to women," said Don Ressler, co-CEO.

"Men are also seeking performance-enhancing pieces that will elevate everyday look and FL2 is designed for the man who works hard and plays hard, and wants high-quality products at affordable prices," he observed.

Fabletics is an innovative, high quality activewear and accessories line for the active woman, co-founded by actress Kate Hudson and the team behind JustFab.

From workout essentials to fashion-infused designs, Fabletics offers a range of activewear for the workout and beyond.

Fabletics includes a wide selection of tops, tanks, tees, sports bras, hoodies, jackets, leggings, pants and shorts to fit every fitness level. (AR)

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